How ESG Drives Green Innovation and Growth

Inventing Tomorrow

Husam Ananzeh

• Publisher: Emerald Publishing Limited
• Year: 2026
• Print ISBN:
  9781805929628
• eBook ISBN:
  9781805929611
• Topic: Business
• Subtopic: Business Ethics
• Index: Business

The global shift toward sustainability has placed Environmental, Social, and Governance (ESG) principles at the forefront of business strategy and policy-making. How ESG Drives Green Innovation and Growth: Inventing Tomorrow examines in significant detail how ESG frameworks are catalyzing green innovation, fostering sustainable business practices, informing strategic decisions and driving economic growth in a rapidly changing world.

The cutting-edge research offers a comprehensive analysis of how ESG principles are transforming industries, from energy and manufacturing to finance and technology. It highlights the role of ESG in shaping corporate strategies, influencing investment decisions, and driving technological advancements that reduce environmental impact. By integrating insights from policy, finance, and business sustainability, readers gain a multidisciplinary perspective on the opportunities and challenges of implementing ESG-driven innovation.

Technological Innovation and Sustainability for Business Competitive Advantage book series highlights business problems faced by institutions in a scientific way, finding possible practical solutions. Contributing to setting and improving business theories and practices and encouraging scientific research in technological innovation and sustainability, volumes activate dialogue between academics, practitioners and individuals and provide recommendations to improve institutions.

Table of contents

• Cover
• How ESG Drives Green Innovation and Growth
• TECHNOLOGICAL INNOVATION AND SUSTAINABILITY FOR BUSINESS COMPETITIVE ADVANTAGE
• How ESG Drives Green Innovation and Growth: Inventing Tomorrow
• Copyright Page
• Contents
• About the Editor
• About the Contributors
• Foreword
• 1. Sustainable Branding and Strategic Positioning: Balancing Profitability and Purpose in Modern Business Models
• 2. Beyond the Balance Sheet: Linking Corporate Sustainability and Marketing Performance in Emerging Economies
• 3. Big Data and Its Strategic Use as a Marketing Intelligence: Predictive Business Decision-Making
• 4. Customer-Centric Transformation: Redefining Business Success Through Data-Driven Marketing Strategies
• 5. Digital Ecosystems and Business Strategy: How Collaborative Platforms Reshape Marketing and Value Creation
• 6. Dynamic Leadership in Disruptive Markets: Integrating Innovation and Marketing Strategy for Organizational Resilience
• 7. From Strategy to Story: The Role of Brand Narrative in Driving Organizational Growth and Consumer Loyalty
• 8. Organizational Learning and Market Orientation: Building Strategic Capabilities for Long-Term Success
• 9. Strategic Agility in the Digital Marketplace: How Adaptive Business Models Drive Competitive Advantage
• 10. Strategic Marketing Alignment: Bridging the Gap Between Corporate Vision and Consumer Value Creation
• 11. The Impact of Digital Transformation Adoption on the Quality of Financial Disclosure
• 12. The Impact of Social Media as a Tool in Achieving Competitive Advantage for Small and Medium Enterprises
• 13. The Mediating Role of the Unified Reporting Language in the Relationship Between the Quality of Accounting Information ...
• 14. The Impact of Innovation in Accounting Information Systems on Improving Competitive Advantage: Evidence From Jordanian ...
• 15. The Impact of the Development of Payment Channels on the Growth of Deposits for Banks Operating in Jordan
• 16. ESG Disclosure in MENA Region: Current Practices and Future Scope
• 17. The Relationship Between Organizational Culture, Coworker Support, and Auditors’ Whistleblowing Intention: Investigatin ...
• 18. Artificial Intelligence Adoption and Educator Performance in Online Learning Environments: A SmartPLS-Based Structural ...
• 19. Does Artificial Intelligence Improve Teacher–Student Interaction and Engagement in Online Courses? A SmartPLS Structura ...
• 20. Does Big Data Analytics Adoption Affect Management Accountants’ Decision-Making Capabilities?
• 21. The Impact of Artificial Intelligence on Financial and Sustainability Reporting Quality: A PLS-SEM Approach Using SmartPLS
• 22. The Missing Link: Understanding the Determinants and Effects of Limited Carbon Disclosure in Jordanian Firms
• 23. Integrating Sustainability Into Human Resource Management: Strategies and Outcomes
• 24. The Impact of ESG Disclosure Practices on Firm Financial Performance: Unique Insights From Stakeholder Theory and the N ...