Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context.
- 322 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Information Processing Research in Advertising
About this book
Information
Table of contents
- Cover Page
- Half Title page
- Title Page
- Copyright Page
- Original Title page
- Original Copyright Page
- Contents
- Preface
- I Advertising As A Problem In Information Processing
- II Basic Informationprocessing Principles In Advertising Research
- III An Informationprocessing Approach to Misleading Advertising
- Contributors
- Author Index
- Subject Index
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Yes, you can access Information Processing Research in Advertising by Richard Jackson Harris in PDF and/or ePUB format, as well as other popular books in Psychology & Cognitive Psychology & Cognition. We have over 1.5 million books available in our catalogue for you to explore.