Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.
AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles and implement the right frameworks to optimize workflows while protecting brand trust.
Edited by industry leaders Stephen Waddington and Ben Verinder, this collection brings together expert contributors to explain what AI means for operational delivery, stakeholder engagement and long-term strategic planning. Through detailed chapters and actionable tools, it provides clear guidance for navigating risk, enhancing capability and developing an informed, future-focused PR function.
You'll learn how to:
- Apply AI models to improve content creation, planning and performance measurement
- Implement practical tools that streamline workflows while strengthening professional judgment
- Develop strategies for managing risk, safeguarding reputation and ensuring responsible AI use
- Optimize organizational adoption by aligning governance, processes and stakeholder expectations
- Use real-world examples from AMEC, South Norfolk and Broadland District Councils, The University of Cambridge to guide your decision making
With a balance of strategic insight and hands-on application, AI for Public Relations helps you develop the skills, frameworks and confidence to lead AI integration and elevate your impact in a rapidly changing profession.
Themes include: PR strategy, AI implementation, reputation management, governance, measurement frameworks, communication planning
eBook - ePub
AI for Public Relations
A How-To Guide for Implementation and Management
- 265 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
AI for Public Relations
A How-To Guide for Implementation and Management
About this book
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Table of contents
- Preface
- About the editors
- About the contributors
- Acknowledgements
- 01 AI in public relations: Key challenges and opportunities
- 02 Understanding the AI technology and tools landscape for public relations
- 03 The impact of AI on the future of public relations practice
- 04 Using AI in content creation
- 05 Generative engine optimization (GEO): AI visibility, reputation and the machine layer
- 06 AI in planning and measurement
- 07 AI and public relations management
- 08 Building AI-ready teams
- 09 AI adoption in an agency environment
- 10 AI adoption within in-house teams
- 11 Developing, implementing and measuring your AI policy Amy Mollett
- 12 Managing the technical and operational risks of AI use
- 13 Managing the behavioural and systemic risks of AI use
- 14 How to manage AI vendor relationships
- 15 The contribution of public relations to shaping AI’s role
- 16 The future of public relations in the age of AI Ben Verinder and Stephen Waddington
- Index
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Yes, you can access AI for Public Relations by Stephen Waddington,Ben Verinder in PDF and/or ePUB format, as well as other popular books in Computer Science & Business Development. We have over 1.5 million books available in our catalogue for you to explore.