eBook - ePub
Advancing Higher Education
New Strategies for Fundraising, Philanthropy, and Engagement, Second Edition
- 314 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Advancing Higher Education
New Strategies for Fundraising, Philanthropy, and Engagement, Second Edition
About this book
The second edition of Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement is a complete revision and update of the successful first edition. It includes updated chapters on core advancement topics but also addresses new topics, for example, the integration of artificial intelligence and evolving institutional structures. All authors are innovative and seasoned practitioners and influencers in advancement. Chapters address such questions as "What is working now?" "Where are we going?" and "What will the future of advancement look like?"
Information
Topic
EducationSubtopic
Education AdministrationTable of contents
- Cover
- Half-Title
- Title
- Contents
- Acknowledgments
- Introduction
- Part I Introduction: Advancement in Higher Education
- 1 The Present and Future of Higher Education
- 2 History and Growth of Institutional Advancement
- Part II Introduction: Foundations of Advancement
- 3 Strategic Planning and Advancement
- 4 Marketing and Communications
- 5 The Integrated Advancement Program
- Part III Introduction: Raising Funds from Individuals
- 6 Cultivating a Reimagined University Community
- 7 Annual Giving: Strategies for Lifetime Philanthropic Engagement
- 8 Major and Principal Gifts
- 9 Planned Giving
- Part IV Introduction: Campaigns and Project-Based Fundraising
- 10 Comprehensive Campaigns
- 11 Giving by Corporations, Foundations, and Other Organizations: From Early Days to New Directions
- Part V Introduction: Engaging Constituencies
- 12 Engaging the Next Generation of Philanthropists
- 13 Growing Women’s Philanthropy: Five Essential Principles for Success
- 14 Expanding the Circle: Advancing Engagement for All Alumni
- 15 International Fundraising
- Part VI Introduction: Understanding Institutional Settings
- 16 Institutionally Related Foundations in Public Colleges and Universities
- 17 Community College Advancement
- 18 Activating Academic Units in Advancement
- 19 Aligning the Governing Board, President, and Advancement Team
- Part VII Introduction: Managing and Supporting Advancement Programs
- 20 Recruiting and Retaining Advancement Officers: A High-Performance, High-Human Approach
- 21 Advancement Services
- 22 The Future of Fundraising: Artificial Intelligence in Advancement
- 23 Integrating Advancement and Career Services
- About the Contributors
- Index
- Copyright
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Yes, you can access Advancing Higher Education by Michael J. Worth,Matthew T. Lambert in PDF and/or ePUB format, as well as other popular books in Education & Education Administration. We have over 1.5 million books available in our catalogue for you to explore.