Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.
Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.
Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.
You'll learn how to:
- Apply audience-first principles to develop creative ideas grounded in real human insight
- Implement data-driven strategies that support authenticity rather than replace it
- Develop frameworks for balancing automation with the emotional intelligence marketing requires
- Optimize campaigns by identifying meaningful audience motivations and behaviours
- Use real-world examples to strengthen credibility and apply best practices across industries
With its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.
Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization
eBook - ePub
Authentic Marketing
Combining Human Thinking and Creativity with Technology to Inspire Audiences
- 209 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Authentic Marketing
Combining Human Thinking and Creativity with Technology to Inspire Audiences
About this book
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Table of contents
- Preface
- Acknowledgements
- Why this book matters
- 01 What is authentic marketing?
- 02 The role that AI plays in marketing
- 03 Data for real human insight
- 04 Delivering on insight: Staying authentic to the consumer
- 05 Audience-first thinking
- 06 Blending storytelling: Bridging consumer and business audiences
- 07 Don’t just leave the storytelling to the creatives
- 08 Building brand trust in a digital world
- 09 The power of brand voice
- 10 Marketing pitfalls and where we get it wrong
- 11 ROI: what’s a valuable marketing metric?
- 12 What does our future look like?
- Index
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Yes, you can access Authentic Marketing by Visha Kudhail in PDF and/or ePUB format, as well as other popular books in Psychology & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.