The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management is an immersive exploration centred on the convergence of the Metaverse and Big Data, demonstrating how virtual environments, AI-driven insights, and data-centric decision-making are transforming marketing performance and supply chain efficiency.
Beginning with the foundational architecture of the Metaverse and its influence on evolving consumer behaviour, the book transitions into the practical application of Big Data Analytics for demand forecasting, logistics optimisation, and customer engagement. It examines the use of virtual reality (VR) in supply chain design, artificial intelligence and deep learning for predictive analytics, and the implementation of cybersecurity, governance, and data privacy frameworks within immersive digital platforms.
Blending strategic foresight with practical frameworks, the book offers a holistic roadmap for navigating digital risk, unlocking new revenue streams, and fostering sustainable business innovation in next-generation digital ecosystems.
Key Features:
-Comprehensively explores Metaverse architecture and its impact on marketing and supply chain ecosystems.
-Practical applications of Big Data Analytics for demand forecasting, logistics optimisation, and customer intelligence.
-Insights on the usage of AI and deep learning for predictive and prescriptive analytics.
-In-depth discussion and strategic insights on cybersecurity, data privacy, and governance in virtual environments.
Industry-focused and case-based perspectives linking immersive technologies to real-world business outcomes
eBook - ePub
The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management
About this book
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Information
Subtopic
Digital MarketingIndex
BusinessTable of contents
- Welcome
- Table of Content
- Title
- BENTHAM SCIENCE PUBLISHERS LTD.
- PREFACE
- List of Contributors
- NextGen Metaverse Technology: Architectural Foundations, Applications, Key Challenges, and Opportunities
- Cyber Security and the Metaverse in the Digital Era
- Security and Governance in Metaverse
- Cybersecurity Threats in the Metaverse: Economic Impacts and Consumer Trust
- Cybersecurity Threats in the Metaverse Supply Chain
- Metaverse Transformation in Supply Chain Sector Optimization: Routing Genesis of Legal Regulation for Cyber Security, Data Privacy-Security, and Electronic Jurisdiction
- Diving Deep: Navigating Supply Chain Seas in the Metaverse
- The Role of Metaverse Design In Enhancing Supply Chain Efficiency
- Challenges and Opportunities of Implementing Big Data in Supply Chain Optimization
- A Holistic Approach to Supply Chain Optimization with Sensors, Big Data, and the Metaverse
- Beyond Reality: Unveiling Metaverse Marvels in Marketing
- Impact of Brand Confluence Facilitated by Metaverse on Neo-Societal Development
- Navigating Consumer Behavior in the Metaverse: Trends, Challenges, and Opportunities
- Advancing Sustainable Agriculture through Artificial Intelligence: Raising Awareness, Encouraging Adoption, and Implementing Eco-Friendly Marketing Strategies
- The Boundless Potential of the Expansive Realm of Marketing and Supply Chain Dynamics within the Metaverse
- Immersive Digital Storytelling: Leveraging Metaverse Experience
- Navigating the Metaversal Shift: Transformative Trends in Consumer Behaviour
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Yes, you can access The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management by Vijay Prakash Gupta,Sandeep Kautish,Korhan Cengiz in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.