Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.
eBook - ePub
The Content Revolution
Telling a Better Story to Differentiate from the Competition
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Information
Subtopic
Business GeneralIndex
BusinessTable of contents
- Cover
- Halftitle
- Copyright
- Titlepage
- Contents
- Dedication
- Foreword
- Prelude
- Introduction
- Chapter 1: Adapting To A New World
- Chapter 2: The Traits We Need For Positioning Ourselves As A Credible Resource
- Chapter 3: The Rise Of The Human
- Chapter 4: Presenting Your Voice To Others
- Chapter 5: The Ability To Create, Pick, And Grow
- Chapter 6: Building Your Media Company
- Chapter 7: Tools To Reap The Rewards
- Chapter 8: Serving Others
- Conclusion
- Acknowlegdments
- Bkcover
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Yes, you can access The Content Revolution by Mark Masters in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.