Hollywood 1938
eBook - PDF

Hollywood 1938

  1. 284 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Hollywood 1938

About this book

In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office, " and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong—and right—with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.

Information

Publisher
University of California Press
Year
2012
Print ISBN
9780520271807
eBook ISBN
9780520951969
Edition
1
Topic
Media & Performing Arts
Subtopic
Film & Video

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. List of Illustrations
  6. Acknowledgments
  7. Introduction: Hollywood Looks at Its Audience
  8. Part One: The Campaign
  9. Part Two: The Films
  10. Conclusion: Motion Pictures' Worst Year
  11. Appendix 1 Newspapers in the Sample, by State
  12. Appendix 2 Motion Pictures Included in the Motion Pictures’ Greatest Year Movie Quiz Contest, by Studio
  13. Notes
  14. Index

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Yes, you can access Hollywood 1938 by Catherine Jurca in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Film & Video. We have over one million books available in our catalogue for you to explore.