Domesticating the World
eBook - PDF

Domesticating the World

African Consumerism and the Genealogies of Globalization

  1. 288 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Domesticating the World

African Consumerism and the Genealogies of Globalization

About this book

This book boldly unsettles the idea of globalization as a recent phenomenon—and one driven solely by Western interests—by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.

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Yes, you can access Domesticating the World by Jeremy Prestholdt in PDF and/or ePUB format, as well as other popular books in History & African History. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Contents
  3. List of Illustrations
  4. Acknowledgments
  5. Introduction
  6. 1. Similitude and Global Relationships: Self-Representation in Mutsamudu
  7. 2. The Social Logics of Need: Consumer Desire in Mombasa
  8. 3. The Global Repercussions of Consumerism: East African Consumers and Industrialization
  9. 4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar
  10. 5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar
  11. 6. Picturesque Contradictions: Taxonomies of East Africa
  12. Conclusion
  13. Notes
  14. Selected Bibliography
  15. Index