Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods.
In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture.
eBook - ePub
Global Fashion Brands
Style, Luxury and History
- 296 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Global Fashion Brands
Style, Luxury and History
About this book
Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Foreword
- Introduction
- Part I: From the Editors
- Part II: Brands, Style and Mass Market
- Part III: Brands in the Luxury Market
- Part IV: Brands in Historical Context
- Back Cover
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Yes, you can access Global Fashion Brands by Joseph H. Hancock II,Doctor Gjoko Muratovski,Veronica Manlow,Anne Peirson-Smith in PDF and/or ePUB format, as well as other popular books in Social Sciences & Cultural & Social Anthropology. We have over 1.5 million books available in our catalogue for you to explore.