Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.
Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.
Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:
- Develop a tailored channel strategy aligned to business goals and culture
- Build and present a compelling business case to secure leadership buy-in
- Apply frameworks to select, integrate and optimize digital tools effectively
- Implement content plans that sustain engagement and talent retention
- Measure, analyze and refine for continuous improvement and ROI
With step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.
Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI
eBook - ePub
Digital Communications at Work
Designing Channels for Employee Engagement and Experience
- 300 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Digital Communications at Work
Designing Channels for Employee Engagement and Experience
About this book
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Information
Table of contents
- List of figures and tables
- Acknowledgements
- Introduction
- PART ONE Discover
- 1 Discovery: Identifying internal communication needs, barriers and pain points
- 2 Platforms: Choosing the right digital communications and digital workplace architecture
- 3 Building the business case: Costs, benefits and ROI of digital internal communication channels
- PART TWO Develop
- 4 Publishing: The role of the intranet in digital communications and employee experience
- 5 Distribution: Reaching the right people at the right time across digital channels
- 6 Governance: Digital workplace communication processes and management
- 7 People: Building capability and skills for digital internal communications
- PART THREE Deliver
- 8 Content: Best practices for internal communication content design and publishing
- 9 Communities: Enterprise social networks and employee communities
- 10 Launching channels: How to launch internal communication platforms and digital tools
- 11 Measurement and management: Evaluating performance, engagement and impact in internal communication
- PART FOUR Future
- 12 The future of digital communication and employee experience
- Index
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Yes, you can access Digital Communications at Work by Sharon O'Dea,Jonathan Phillips in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.