People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media.
As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.
eBook - PDF
Digital Media Effects
About this book
Information
Table of contents
- Contents
- Preface
- About the Author
- CHAPTER 1. The Current Media Environment
- CHAPTER 2. What Is a Media Effect?
- CHAPTER 3. Attraction to Media
- CHAPTER 4. Effects of Exposure to Digital News and Information
- CHAPTER 5. Effects of Exposure to Digital Advertising
- CHAPTER 6. Effects of Exposure to Digital Entertainment
- CHAPTER 7. Effects of Using Social Media Sites
- CHAPTER 8. Effects of Living in Virtual Worlds
- CHAPTER 9. Effects of Competing in Digital Games
- CHAPTER 10. Effects on Institutions
- CHAPTER 11. Broad Effects
- CHAPTER 12. Big Picture Issue: Control
- Glossary
- References
- Index
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Digital Media Effects by W. James Potter in PDF and/or ePUB format, as well as other popular books in Social Sciences & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.