Event Planning and Destination Marketing

John Ericson A. Policarpio

• Publisher: Toronto Academic Press
• eBook ISBN:
  9781834412641
• Year: 2026

Events serve as powerful catalysts for tourism, attracting visitors, shaping destination identity, and stimulating local economies. Effective event management and marketing require creativity, strategic thinking, and collaboration. Event Planning and Destination Marketing explores the processes involved in conceptualizing, organizing, and promoting events that enhance a destination's appeal. The book discusses stakeholder coordination, sponsorship management, digital marketing strategies, and event evaluation techniques. It also examines the role of events in branding and community development. Through global case examples and practical insights, it offers a roadmap for professionals seeking to create memorable and marketable event experiences that strengthen tourism destinations.

Table of contents

• Cover
• Event Planning and destination Marketing
• Copyright
• About the Author
• Brief Contents
• Table of Contents
• List of Figures
• Preface
• Chapter 1. Introduction to Event Planning and Destination Marketing
• Chapter 2. Strategic Event Planning Process
• Chapter 3. Budgeting and Financial Planning
• Chapter 4. Venue Selection and Site Logistics
• Chapter 5. Event Design and Experience Creation
• Chapter 6. Marketing for Events and Destinations
• Chapter 7. Digital Marketing and Technology Tools
• Chapter 8. Destination Branding and Positioning
• Chapter 9. Risk Management and Legal Considerations
• Chapter 10. Sustainability and Ethics in Events and Tourism
• Chapter 11. Working With CVBS, DMOS, and Stakeholders
• Chapter 12. Measuring Success and Evaluation
• Index
• Back Cover