PART ONE
Why Change Your Title
to Coaching Leader?
ONE
Living Out
Your Purpose at Work
In business we live and breathe numbers. Every year we set new goals; every month we accomplish one-twelfth of those goals, then wipe the slate clean. Every week in production we celebrate those running ahead and lament over those lagging behind. Every day we crack the quota whip.
No matter what weâre talking aboutâleads needed, prospects converted, Units sold, deals closed, income generatedâit all focuses around numbers. We measure performance by teammember, profitability by product, and keep careful track of return on investment, gross margin, and net worth requirements. You know the indicators on which you need to focus most intently to reach your annual targets.
This is what business is all about, right?
I say, yes and no.
On the one hand, you canât succeed in business without paying careful attention to numbers. Thatâs obvious. Neglect the numbers, and you fail.
But donât forget that other hand!
The frightening truth is, you can come up with all the right numbers and still fail. You can meet your quotas, improve your profitability, expand your market share, keep the shareholders happy, increase efficiency . . . and still get out of bed every day wondering, Do I really have to do this again?
Iâve met too many less-than-happy, stressed out, unfulfilled, bitter leadersâwho were all good at their jobsâto believe that making your numbers alone will solve all your problems. These men and women would be the first to tell you that there has to be more to business than numbers.
But if thatâs so, then what could it be? If producing good numbers doesnât make for success in business, what does?
I believe the answer revolves around discovering your vocational purpose.
HELPING YOUR PEOPLE TO DEVELOP
What is your vocational purpose? Your business card or title may say this or that, but what is your vocational purpose ?
Is it more than âto build great systemsâ?
Is it more than âto create accurate and efficient processesâ?
Is it more than âto build a furniture companyâ or âto sell a lawn-care productâ?
You may be very good at what you do, but if at the end of the day you leave the office feeling professionally empty, spiritually hollow, and bored or weighed down, then most likely you need to reinfuse your task with a healthy dose of job significance. You need to reconnect the purpose of your heart to your actions. You need to start asking yourself not just âHow can I lead better?â but âWhy do I lead in the first place?â
Your purpose as a coaching leader is to add the most value to the people you lead and to help them improve.
It may feel easier to skip such a big question, but doing so will almost certainly saddle you with a host of unwelcome passengers: boredom, fatigue, discouragement, even despair. Many who refuse to ask themselves about their vocational purpose wind up meandering from job to job, always searching (always unsuccessfully) for that âsomething elseâ that will finally give real meaning and significance to their workdays.
What a waste!
Why a waste? Because you can find all the meaning and significance and purpose you need right where you are now. You donât have to be constantly looking for greener grass. You neednât be always on the hunt for a shining kingdom somewhere over the rainbow. The job you have right now has the potential to supply you with all the purpose you need to feel fulfilled and satisfied in your role as leaderâyou just need to change the way you think about your job. Based on my work with thousands of leaders over the past two decades, I believe it comes down to this: The key is to see yourself as more than a mere manager. Begin to perceive your role as that of a career and life improver for the people you lead! When you take on that challenge, youâll find your job overflowing with purpose.
Coachâs Corner
Leaders are called to develop people. Their passion for people drives everythingâand few things in life feel sweeter than investing in the lives of others and then watching them grow and succeed as a result of your efforts.
Can you imagine leaving your people a legacy that will far outlast your hours spent working alongside them? This is what excites me most about coaching. I know I can have a lasting impact on others that only those most passionate about their calling at work can enjoy. Coaching your people gives you all the structure you need to achieve that lasting impact.
Greg Harkavy
Coach
Building Champions, Inc.
Do you want to become an even more effective leader than you already are? Effective leadership is all about taking followers on a journey that enables them to experience and accomplish more as a result of the coaching and vision you bring to them. Truly great leaders walk alongside their followers and help them to become more on this journey. Thatâs what these leaders see as their main purpose: to help their people develop professionally, personally, relationally and even spiritually. The journey could last one year, three years, five years, thirty yearsâhowever long their teammates remain with them. But regardless of the time frame involved, people development is a top priority. Thatâs how they find real and satisfying purpose in their jobs.
And thereâs no reason the same thing canât become true for you.
GOOD OR GREAT?
Over the past two decades of coaching leaders, I have observed many good leaders and a few really great leaders. At first, itâs not easy to tell the difference. But as you spend time with these men and women and observe their teams, the subtle differences begin to stand out.
Both good and great leaders are numbers driven. They know what needs to be measured, and they have systems and reports that provide essential data to help them manage their operations effectively. Both good and great leaders remain very clear on their teamâs convictions, purpose, and vision. They look the same, dress the same, and have similar backgrounds. So whatâs the difference?
They communicate in very different ways and tell very different stories.
Good leaders tell you about their successes. They describe how they have surrounded themselves with good talent. They report how their teams meet quotas and exceed goals. They show you wonderful systems and clever tools that help them in their pursuit of efficiency. But you probably wonât hear much about how they develop their people, and thatâs where great leaders stand apart from the good.
A commitment to people development is what separates good leaders from great leaders.
Great leaders tell you about their successes, too. They describe the superb talent around them and show you wonderful systems and clever tools for efficiency. But they take special and obvious delight in developing their people. Thatâs the crucial difference.
Quick Leadership Quiz
1. Have I demonstrated a high level of competency in my role as manager or leader?
2. Do my personal and professional behaviors line up with my convictions?
3. Have I put corporate convictions, purpose, and vision in writing, and do I share these things strategically and consistently to everyone on my team?
4. Do my team members knowâthat is, can they clearly articulateâour convictions, purpose, and vision?
5. Do I commonly talk more about my teamâs success than my own?
6. Do I derive greater satisfaction out of what my team has created or what I have created?
7. Do I methodically and intentionally develop my people?
8. Do I have preset, scheduled coaching sessions with each of my key teammates?
9. Do I have a method for coaching my teammates?
10. Do I have a system for following up with my teammates when their action plans are due?
11. Do I know my teammatesâ dreams?
12. Do I know my teammatesâ greatest fears?
13. Do I know what truly motivates each of my teammates?
14. Am I most fulfilled by helping others reach new heights in business and in life?
If you answer âyesâ to the majority of the questions above, this book will affirm your efforts and sharpen some of the skills you already possess. If you answered ânoâ more often than âyes,â donât worry; youâll find help in the pages that follow.
All leaders, both good and great, fall into one of five camps when it comes to people development. Into which group do you think you fall?
1. The âSelf-Madeâ Leader. The self-made leader buys into the philosophy that each individual is responsible for his or her own professional and personal development. After all, this leader never had anyone really develop him, so why should anyone else need such hocus-pocus? Besides, he succeeded in an independent role and later won a management position, or he ventured out on his own because he knew he could do it better. He did it all on his ownâand thatâs how it should be for everyone.
This type of leader will usually plateau early and never reach his full potential.
2. The âPerk-and-Prayâ Leader. The perk-and-pray leader invests in occasional training and by doing so thinks she is hitting the mark. When a âsuperstarâ seminar comes to town, the leader sends a few of her key people to the event. Yet very rarely does this leader do any real follow-up to assess what was learned and how the information will enhance her teammatesâ careers or lives. Because the leader has no real plan, she coughs up the $295, treats it like a perk, and prays that it will improve the life of her employees (and perhaps spark some appreciation).
3. The âMentorâ Leader. This leader has climbed through the ranks and has mastered the various positions now occupied by those who report to him. He is respected for his knowledge and the success he has attained. This leader invites his people to come to him with problems and opportunities and will tell them how he successfully handled a very similar situation. People will work for the mentor leader because of the draft effect; success comes their way as a result of what they learn by drafting off their mentor.
4. The âOutsourcingâ Leader. This leader partners with an industry-specific training firm and contracts them to train her teammates on specific skill sets. She understands the return on investment in her people and has created a plan and budget to develop her people with the help of an outside expert. This is a great strategy for the leader whose organization benefits more from her focusing on other priorities. It frees her up to focus on executing her vision, working with larger clients, setting direction, and working with key partners and board members.
5. The âCoachingâ Leader. This leader has embraced the idea of building a âcoaching cultureâ and follows a proactive coaching plan for his direct reports. This leader sees his purpose and responsibility as investing in his people so that they grow professionally and personally.
This type of leader spends a large percentage of his week coaching others to higher levels ...