This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
eBook - PDF
International Communication Strategies of Chinese Radio and TV Networks
Initial Observations
- 217 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
International Communication Strategies of Chinese Radio and TV Networks
Initial Observations
About this book
Information
Table of contents
- Acknowledgements
- Contents
- 1 Understanding International Communications
- 2 International Communications in Western Broadcast Media
- 3 International Communications in China’s Broadcast Media
- 4 How to Develop China’s International Communication of Broadcast Media?
- References
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Yes, you can access International Communication Strategies of Chinese Radio and TV Networks by Duan Peng in PDF and/or ePUB format, as well as other popular books in Social Sciences & Politics. We have over 1.5 million books available in our catalogue for you to explore.