It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to give a comprehensive overview of corporate entrepreneurship.
Burns guides students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics – laying out the ways in which each business function is required to adapt to ensure success.
The 5th edition includes:
- Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world.
- New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today.
- The 'Explore Further' feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing 'step off' points to deepen learning.
This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.
- 481 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Corporate Entrepreneurship and Innovation
About this book
Information
Table of contents
- Cover
- Praise for the fifth edition
- Title Page
- Copyright Page
- Dedication
- Contents
- Long contents
- List of figures
- List of tables
- Index of case insights
- About the author
- Acknowledgements
- Online teaching and learning resources
- Guided tour of the book
- Preface to the fifth edition
- Part I: Entrepreneurship and innovation
- Part II: Entrepreneurial architecture: Organizational culture
- Part III: Entrepreneurial architecture: Structure and controls
- Part IV: Entrepreneurial architecture: Leadership and management
- Part V: Entrepreneurial architecture: Strategies and tactics
- Part VI: Entrepreneurial architecture: The audit
- Glossary of key terms
- References
- Index
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Yes, you can access Corporate Entrepreneurship and Innovation by Paul Burns in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over 1.5 million books available in our catalogue for you to explore.