Managing innovation is like competing in an Olympic Pentathlon-excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas-ideation, prioritization, implementation, strategy, and people and organization-is essential to success in today's ever-changing business landscape.
Structured around the authors' original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors' extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.
New to this edition:
- Embedded critical reflections on all aspects of management combined with practical 'management recommendations', ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.
- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.
With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.
- 464 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Innovation Management
About this book
Information
Topic
BetriebswirtschaftSubtopic
OperationsTable of contents
- Cover
- Title Page
- Brief Contents
- Contents
- Preface to the 4th Edition
- List of Case Studies and Theory Boxes
- Publisher’s Acknowledgements
- About the Authors
- Acknowledgements
- 1 Beyond Misconceptions – Innovation and Innovation Management
- 2 Innovation in Context
- 3 Service Innovation in Different Sectors
- 4 Developing an Innovation Strategy
- 5 Generating Insights and Solutions
- 6 Assessing and Selecting Innovation Projects
- 7 Implementing Innovation Projects
- 8 People, Culture and Organization
- 9 Innovation Performance and Capability
- References and Notes
- Index
- eCopyright
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Yes, you can access Innovation Management by Keith Goffin,Rick Mitchell in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Operations. We have over 1.5 million books available in our catalogue for you to explore.