This book reframes the 1972 election as a masterclass in political messaging, strategy, and the manipulation of national divisions. Drawing on extensive archival research, it reveals how Nixon's campaign reshaped American conservatism, laying the groundwork for modern political polarization.
Frank Kusch argues that Nixon's landslide was the product of a carefully orchestrated campaign that capitalized on the fears of a conservative electorate uneasy with the social upheavals of the 1960s. By presenting Nixon as a steady leader amid turmoil, his campaign forged a coalition defined less by polices it championed than conditions it opposed- radicalism, protest, and chaos.
eBook - ePub
Constructing Nixon’s Majority
Winning Rhetoric in the Presidential Election of 1972
- 269 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Information
Table of contents
- Cover
- Halftitle Page
- Dedication Page
- Title Page
- Contents
- Preface
- 1 Performance Anxiety
- 2 Heartland Homilies, Northern Strategies
- 3 Partisans
- 4 Unhorsing Big Ed
- 5 The Making of the Extremist
- 6 Containment
- 7 “Unlikable”
- 8 Colson Style
- 9 The “Front-Porch” Campaign
- 10 Big Meany
- 11 “One Hell of a Landslide, Mr. President”
- 12 The “Realistic Morality” Mandate
- 13 The “Republican Roosevelt”
- Victory’s Shadow
- Acknowledgments
- Notes
- Bibliography
- Index
- Imprint
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Yes, you can access Constructing Nixon’s Majority by Frank Kusch in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Biographies. We have over 1.5 million books available in our catalogue for you to explore.