The rules of business are being rewritten.
Artificial intelligence is becoming infrastructure. Platforms are reshaping how value moves between companies and customers. Data is turning into a competitive asset, while ESG and the circular economy are creating entirely new models for growth. In this rapidly changing environment, yesterday's strategies are no longer enough.
RULE BREAKERS explores how innovative companies redesign the fundamental logic of business: who they serve, what value they create, how they deliver it, and how they generate revenue. Drawing on examples from OpenAI, Anthropic, Canva, Notion, Figma, Spotify, Tesla, BYD, and other global companies, the book reveals how business model innovation works across AI, software, platforms, finance, healthcare, sustainability, and international markets.
Rather than presenting innovation as a collection of trends, Jace Shim connects real-world cases with practical frameworks, including the Business Model Canvas, Jobs to Be Done, platform economics, ecosystem strategy, process innovation, and global localisation.
Each chapter includes key concepts, comparative cases, action checklists, discussion questions, summaries, and carefully explained references—helping readers move from understanding to application.
Designed for business leaders, entrepreneurs, marketers, consultants, educators, and students, RULE BREAKERS offers a practical guide to recognising structural change, challenging outdated assumptions, and designing business models built for the age of intelligent technology.
The next generation of market leaders will not simply compete within existing rules. They will redesign the rules themselves.