Understanding the Customer Journey
eBook - ePub

Understanding the Customer Journey

Customer Journey made clear

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Understanding the Customer Journey

Customer Journey made clear

About this book

Understand how everyday interactions shape customer relationships

Understanding the Customer Journey: Customer Journey made clear brings your study of customer experience into focus. This Cybellium study guide connects customer needs, service and experience and feedback and improvement, helping you see how the ideas fit together.

Develop a more connected understanding of the subject and the questions it raises. Use it to build a foundation, return to ideas that need another look and connect terminology with the bigger picture.

Build your understanding

  • Understand the role of customer needs.
  • Explore the relationships behind service and experience.
  • Examine the choices and questions involving feedback and improvement.
  • Bring individual concepts together into a more coherent understanding of the subject.

Who this guide is for

For students, professionals and independent learners with an interest in customer experience. Use the book for focused study, revision or the next stage of your professional learning, returning to the ideas most relevant to your goals.

Your included Cybellium learning bonus

  • One complimentary month of Cybellium access.
  • One additional Cybellium guide download of your choice.
  • Access to the Cybellium Cybersecurity Knowledge Hub and premium learning resources during the included access period.

Activate your unique voucher at www.cybellium.com/signup to begin your included month and select your additional guide.

The included voucher is valid for one-time use only and cannot be combined with another offer.

Continue your learning with Understanding the Customer Journey.

Information

Publisher
YouGuide
Year
2024
eBook ISBN
9781836791669

Table of contents

  1. Understanding the Customer Journey
  2. 1. Introduction to the Customer Journey
  3. 2. Foundations of Customer Journey Understanding
  4. 3. Mapping the Customer Journey
  5. 4. Customer Personas and Segmentation
  6. 5. Touchpoints and Channels
  7. 6. Moments of Truth and Pain Points
  8. 7. Data Collection and Customer Insights
  9. 8. Designing for Experience
  10. 9. Measurement and Performance
  11. 10. Technology and Tools for Journey Management
  12. 11. Aligning Customer Journey with Business Strategy
  13. 12. Organizational Roles and Collaboration
  14. 13. Communication and Storytelling
  15. 14. Industry Applications and Case Studies
  16. 15. Overcoming Challenges
  17. 16. Legal, Ethical, and Privacy Considerations
  18. 17. Innovation and Future Trends
  19. 18. Practical Exercises and Applications
  20. 19. Resources for Continued Learning
  21. 20. Conclusion and Next Steps

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Yes, you can access Understanding the Customer Journey by Cybellium in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.