Connect paid search activity with audience intent
Google AdWords Certification: AdWords skills and objectives brings your study of search advertising into focus. This Cybellium exam preparation guide connects campaign organisation, keywords and targeting and measurement and optimisation, helping you see how the ideas fit together.
Preparing for an assessment is easier to organise when you can see the relationships behind the terminology. Use it to organise your revision, revisit terminology and strengthen the connections between ideas as you prepare for further assessment.
Build your understanding
- Understand the role of campaign organisation.
- Explore the relationships behind keywords and targeting.
- Examine the choices and questions involving measurement and optimisation.
- Bring individual concepts together into a more coherent understanding of the subject.
Who this guide is for
For students and professionals organising subject revision with an interest in search advertising. Use the book for focused study, revision or the next stage of your professional learning, returning to the ideas most relevant to your goals.
Your included Cybellium learning bonus
- One complimentary month of Cybellium access.
- One additional Cybellium guide download of your choice.
- Access to the Cybellium Cybersecurity Knowledge Hub and premium learning resources during the included access period.
Activate your unique voucher at www.cybellium.com/signup to begin your included month and select your additional guide.
The included voucher is valid for one-time use only and cannot be combined with another offer.
Continue your learning with Google AdWords Certification.