Connect online marketing activity with customer decisions
Digital Marketing Essentials: Strategies for the Modern Business brings your study of digital marketing into focus. This Cybellium study guide connects digital channels and audiences, content and customer journeys and measurement and optimisation, helping you see how the ideas fit together.
Develop a more connected understanding of the subject and the questions it raises. Use it to build a foundation, return to ideas that need another look and connect terminology with the bigger picture.
Build your understanding
- Understand the role of digital channels and audiences.
- Explore the relationships behind content and customer journeys.
- Examine the choices and questions involving measurement and optimisation.
- Bring individual concepts together into a more coherent understanding of the subject.
Who this guide is for
For students, professionals and independent learners with an interest in digital marketing. Use the book for focused study, revision or the next stage of your professional learning, returning to the ideas most relevant to your goals.
Your included Cybellium learning bonus
- One complimentary month of Cybellium access.
- One additional Cybellium guide download of your choice.
- Access to the Cybellium Cybersecurity Knowledge Hub and premium learning resources during the included access period.
Activate your unique voucher at www.cybellium.com/signup to begin your included month and select your additional guide.
The included voucher is valid for one-time use only and cannot be combined with another offer.
Continue your learning with Digital Marketing Essentials.