Google Display & Video 360 Certification
eBook - ePub

Google Display & Video 360 Certification

Display & Video 360 skills and objectives

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Google Display & Video 360 Certification

Display & Video 360 skills and objectives

About this book

Connect advertising formats with campaign objectives

Google Display & Video 360 Certification: Display & Video 360 skills and objectives brings your study of display and video advertising into focus. This Cybellium exam preparation guide connects audiences and placements, creative choices and measurement and optimisation, helping you see how the ideas fit together.

Preparing for an assessment is easier to organise when you can see the relationships behind the terminology. Use it to organise your revision, revisit terminology and strengthen the connections between ideas as you prepare for further assessment.

Build your understanding

  • Understand the role of audiences and placements.
  • Explore the relationships behind creative choices.
  • Examine the choices and questions involving measurement and optimisation.
  • Bring individual concepts together into a more coherent understanding of the subject.

Who this guide is for

For students and professionals organising subject revision with an interest in display and video advertising. Use the book for focused study, revision or the next stage of your professional learning, returning to the ideas most relevant to your goals.

Your included Cybellium learning bonus

  • One complimentary month of Cybellium access.
  • One additional Cybellium guide download of your choice.
  • Access to the Cybellium Cybersecurity Knowledge Hub and premium learning resources during the included access period.

Activate your unique voucher at www.cybellium.com/signup to begin your included month and select your additional guide.

The included voucher is valid for one-time use only and cannot be combined with another offer.

Continue your learning with Google Display & Video 360 Certification.

Information

Publisher
YouGuide
Year
2024
eBook ISBN
9781836798217

Table of contents

  1. Google Display & Video 360 Certification
  2. 1. Introduction to Google Display & Video 360 Certification
  3. 2. The Digital Advertising Ecosystem
  4. 3. Display & Video 360 Platform Overview
  5. 4. Campaign Planning and Strategy
  6. 5. Inventory and Marketplace Management
  7. 6. Audience Targeting and Segmentation
  8. 7. Creative Management in DV360
  9. 8. Campaign Setup and Trafficking
  10. 9. Optimization Techniques
  11. 10. Measurement and Reporting
  12. 11. Brand Safety and Fraud Prevention
  13. 12. Integrations and Data Management
  14. 13. Video and Advanced Formats
  15. 14. Mobile and Cross-Device Strategies
  16. 15. Troubleshooting and Support
  17. 16. Compliance, Privacy, and Policy
  18. 17. Emerging Trends in Programmatic Advertising
  19. 18. Exam Preparation Strategies
  20. 19. Practice Questions and Mock Exam
  21. 20. Conclusion and Resources

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Yes, you can access Google Display & Video 360 Certification by Cybellium in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.