Structure, Audience and Soft Power in East Asian Pop Culture
eBook - ePub

Structure, Audience and Soft Power in East Asian Pop Culture

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Structure, Audience and Soft Power in East Asian Pop Culture

About this book

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences' formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.

Information

Year
2012
eBook ISBN
9789882208704

Table of contents

  1. Front Cover
  2. Book Synopsis
  3. Author Biography
  4. Endorsements
  5. Half Title
  6. Series Page
  7. Title Page
  8. Copyright
  9. Dedication
  10. Contents
  11. Note on the Author
  12. Preface
  13. Introduction
  14. 1 East Asian Pop Culture: Mapping the Contours
  15. 2 Pop Culture China
  16. 3 Taiwan's Present/Singapore's Past Mediated by the Hokkien Language
  17. 4 Placing Singapore in East Asian Pop Culture
  18. 5 The Structure of Identification and Distancing in Watching East Asian Television Drama
  19. 6 Layers of Audience Communities
  20. 7 Pop Culture as Soft Power
  21. Conclusion
  22. Notes
  23. References
  24. Index

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Yes, you can access Structure, Audience and Soft Power in East Asian Pop Culture by Chua Beng Huat in PDF and/or ePUB format, as well as other popular books in Social Sciences & Popular Culture. We have over 1.5 million books available in our catalogue for you to explore.