Popular Lies about Graphic Design

Craig Ward

• Publisher: Actar
• Year: 2013
• Print ISBN: 9788415391357
• eBook ISBN: 9781945150395
• Topic: Design
• Subtopic: Graphic Design

Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Lovingly designed and written both passionately and irreverently, Ward pulls from his ten years of experience to tackle lighter subjects such as design fetishists, Helvetica's neutrality
and urgent briefs, alongside discussions on more worthy topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson making it a must for students, recent graduates and seasoned practitioners alike.

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Table of contents

• Graphic Design is a proper Job.
• Comic Sans is the worst typeface ever created.
• An education in design is pointless.
• Having a fetish for design makes me a good designer.
• Designers are famous.
• Not paying for typefaces is fine.
• Helvetica is neutral.
• Red means hot, blue means cold.
• USING ALL CAPITALS MEANS I´M SHOUTING.
• A good idea doesn´t require a budget.
• The client io a $%*
• The client is always right.
• Graphic Design is easy.
• Charity clients will let you do as you please.
• Center pages - What´s the biggest lie you´ve ever been told about design?
• Legibility and readability are basically the same.
• Apple have good graphic design.
• Stock is a cheap solution.
• People will want to buy my t-shirts and pin badges.
• The rules are there to be broken.
• Longer deadlines lead to better work.
• The bigger, better known studios do the best work.
• The best work wins the awards.
• There´s no budget but it´s a great opportunity.
• You´ve gotta get to New York.
• Pitches are won by working late.
• Don´t have a style / you need a style.
• Symmetry is bad.
• You only need to use five typefaces in your career
• It´s an urgent brief.
• Open plan office = collaboration and better work.
• All you need is an idea.
• Nothing is original anymore.
• People care about design.
• Print is dead.
• Postscript
• About the author