Human Resources

Syd Zolf

• Publisher: Coach House Books
• Year: 2003
• Print ISBN: 9781552451823
• eBook ISBN: 9781770561069
• Topic: Literature
• Subtopic: Canadian Poetry
• Index: Literature

Write for buyers. Write for bosses. Think hyper. Think branding. Tell your visitor where to go. Poetry and ‘plain language’ collide in the writing machine that is Human Resources. Here at the intersection of creation and repackaging, we experience the visceral and psychic cost of selling things with depleted words. Pilfered rhetorics fed into the machine are spit out as bungled associations among money, shit, culture, work and communication. With the help of online engines that numericize language, Human Resources explores writing as a process of encryption.

Deeply inflected by the polyvocality and encoded rhetorics of the screen, Human Resources is perched at the limits of language, irreverently making and breaking meaning. Navigating the crumbling boundaries among page, screen, reader, engine, writer and database, Human Resources investigates wasting words and words as waste – and the creative potential of salvage.

Shopping list of motivators

• AchievementW3086

• IndependenceW2266

• ExhibitionW1883

• RecognitionW1779

• AffiliationW16940

• MasturbationW22131

• DominanceW6606

• NurturanceW72558

• SuccoranceN/A

• SibilanceN/A

• SexualityW5632

• StimulationW8202

• DiversionW10567

• NoveltyW10847

• UnderstandingW1075

• CoconutsW42802

• ConsistencyW7220

• SecurityW706

The armpit hole in our discount turtleneck sweater has questions on Jesus and good clean copy. Don’t stretch or curly hair will spring through in an excess of energy that can’t be utilized. Bleached WASP HR woman’s toothy smile abrades against money company’s crow’s feet are upon you g10benefits program. Walking around with a dog-eared list of what to write about the Shoah, you crossed each line out with frumpyq5259 jocular gorgon of albino lucille lattice. M.’s penny shots hang in the lobby, Abe Lincoln playing heads, his Memorial, tails. Bought from the Canada Council Art Bank for how shiny they look and a tax break

From the 10,000-foot view you never know when this will rear its ugly head it’s important not to keep score.

I’ll prepare a strawdog on double character do you want to litmus test it I extracted all the communication.

This concern bubbled upward don’t take anything I say as ‘gospel’ we want to use language that reflects today’s realities.

‘Whoever and there [sic] mother needs to see it’ let me be the heavy and intervene.

Jabès the atheist says Jews can’t help writing about God. Nor can we help writing about being JewishQ709 home-maker retard from e spam of ruth toe. Even if it’s just one drop or half your blood. Everything comes down to ‘special treatment,’ ‘energetic liquidation,’ arbeit macht the power of jargon and excrementalQ34842 provident hyperdocument assault. Perfect dehumanization then nothingG11 aye crosshairs + true vision without end. Except the word ‘Jew.’ Say it sixty sixty sixt six ty million million i’m the million mazda man six million mazda times will not exhaust meaning

of green diaspora
among nuclear
below my hoard. among as
over, my hoard of my hoard
targeted cross signals with.
beside nuclear or wash

over targeted cross signals. princes & paupers or
beside targeted cross signals. of
as if green because vagina america.
within wash in.
beside, vagina america because I
within the dented sword. or
as if the last supper in green. giving a reaction.

Retention Investments needs to know the keen relations among capitalist spirit, Brand Bible and anal stage. How one of the child’s first Fisher-Price playthings is its feces, transformed into property, gift or weapon, depending on a fluctuating will and viral marketing strategy. We lived in a big house riddled with challenge and steepening and my compulsion to succorance. Okay, so good for Freud. Blame the excesses of parsimony and homosexuality on an unregulated anal babyQ91 stupid boy joe father stage. Ferenczi and his dedicated relationship manager, on the other hand, will eat their own dog food and bubble up a future-proofed thoughtform. It is what it is, they say, tracing the origins of art and the advice-driven market to that same kid’s manipulation of his shit

I kill my sentence and Celan is totally blown out of the water caught up by the Swan’s brute squirt.

Not warm hard phallus but Bataille, bleached WASP and feeling like you’ve lost your ship.

Can we link this a bit to Leda and his own decomposing, develop her rhetor-tribadistic touch?

It’s a mishmash, witness the orphan organs and Carson end-dated out of this sixfold slippage.

How to write a title

1 Appeal to reader’s self interest

2 Say things in the positive

3 Avoid award-winning cleverness

4 Include your USP

5 Get Right Get God

6 Avoid ‘If’ statements

7 Make title work with the visual, not the body

Mark my words my hoard supports new symbols not just another crow essay on mouthg–7 machine breast machine imagery in King Lear and Hamlet, how the inexorable path of tragedy devours language and meaning. She ran out of words by the third paragraph, like the one on Pilgrim’s Progress that dead-ends on page two after pledging to be a long sharp sword key to the door sixfold star of good travailerg20 atw20 vagina q20. Used to spill story to anyone on the street, like the Ancient Mariner or Lear’s ‘Who is it who can tell me who I am?’ But used up buttplug YHVH g-spot glory store of what to share, keep remains to ourself

Can you give me a drop-dead deadline it really needs to be crisper the pre-retirement bank will be f...

Table of contents

• Cover Page
• Title Page
• Copyright Page
• An Epigraph
• Start Here
• How to warm up your mental motor and find your Big Idea
• Shopping list of motivators
• How to write a title
• Where to look for inspiration
• How to write persuasive body copy
• How to make a name
• Ingredients of a winning visual identity
• How to write for the Internet
• Dear________:
• Notes
• Thanks
• About the author
• The colophon