Airport Marketing
eBook - PDF

Airport Marketing

  1. 154 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Airport Marketing

About this book

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

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Yes, you can access Airport Marketing by David Jarach in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Aviation. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2017
eBook ISBN
9781351959667
Edition
1
Topic
Technology & Engineering
Subtopic
Aviation
Index
Technology & Engineering
Table 
1.2 
Airport 
privatisation 
through 
trade 
sales
The 
Airport 
Enterprise
7
Airport
Date
Share 
of 
apt. 
so!d(%) 
Buyer
UK: 
Liverpool
1990
76
British 
Aerospace
UK: 
Prestwick
1992
100
British 
Aerospace
UK: 
British 
Midlands
1993
100
National 
Express
UK: 
Southend
1994
100
RegionalApts. 
Ltd.
UK: 
Cardiff
1995
100
TBI
UK: 
Bournemouth
1995
100
National 
Express
UK: 
Belfast 
Int.al
1996
100
TBI
UK: 
Birmingham
1997
51
AerRianta/Natwest 
40%, 
other 
private 
investors 
11%
UK: 
Bristol
1997
51
Firstbus
UK: 
Liverpool
1997
76
Peel 
Holdings
Italy: 
Naples
1997
70
BAA
Australia:
Brisbane, 
Melbourne,
Perth
1997
100
various
Sweden:
Skavsta 
Stockholm
1998
90
TBI
South 
Africa: 
ACSA
1998
20
ADRI 
South 
Africa 
Consortium 
(ADR 
has 
69% 
share)
Germany: 
Hannover
1998
30
Frankfurt 
airports
N. 
Zealand: 
Wellington 
1998
66
Infratil
Australia: 
15 
remaining
major 
airports
(excluding 
Sydney)
1998
100
various
Source
: 
Graham, 
2001.
Conduct 
like 
this, 
however, 
seems 
consistent 
with 
that 
performed 
by 
the 
main 
players 
in 
the 
air 
transport 
environment: 
airlines. 
In 
this 
case, 
public 
guidance 
in 
the 
form 
of 
‘flagship 
carriers’ 
has 
for 
decades 
forced 
national 
operators 
to 
take 
irrational 
market 
decisions, 
like 
in 
the 
case 
of 
‘political 
driven’ 
network 
planning, 
or 
forced 
personnel 
hiring 
during 
national 
employment 
crises.
Only 
recently, 
with 
smoothing 
of 
States’ 
commandments 
as 
primary 
drivers 
of 
airline 
conducts, 
have 
we 
seen 
the 
development 
of 
co-

Table of contents

  1. Cover
  2. Half Title
  3. Dedication
  4. Title
  5. Copyright
  6. Contents
  7. List of Tables
  8. List of Figures
  9. Acknowledgements
  10. Preface
  11. List of Abbreviations
  12. 1. The Airport Enterprise: Role and Scope of Activity
  13. 2. The Air Transport Value Chain
  14. 3. The Aviation-Related SBU: The Airport Enterprise’s Technical Core Business
  15. 4. New Marketing-Driven Paradigms for the Airport Enterprise’s Aviation-Related Business
  16. 5. The Development of the Non Aviation-Related Value Proposition
  17. 6. Achieving Sustainable Growth for the ‘Commercial Airport’ Concept: The Role of Loyalty Schemes
  18. 7. How to Construct an Airport Marketing Plan
  19. 8. September 11 Attacks
  20. 9. The Airport Industry: An International Picture
  21. 10. Afterword
  22. Bibliography
  23. Index