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Marketing National Parks for Sustainable Tourism
Marketing National Parks for Sustainable Tourism

Marketing National Parks for Sustainable Tourism

Stephen L. Wearing, Stephen Schweinsberg, John Tower
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language
English
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Marketing National Parks for Sustainable Tourism

Stephen L. Wearing, Stephen Schweinsberg, John Tower
Book details
Table of contents

About This Book

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

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Information

Publisher
Channel View Publications
Year
2016
ISBN
9781845415600
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Edition
1

Table of contents