- 200 pages
- English
- PDF
- Available on iOS & Android
About this book
One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.
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Information
Table of contents
- FrontCover
- Title
- Copyright
- Contents
- Foreword
- Preface
- Design matters
- The missing link?
- Typography and research-led practice
- The competitive battleground of colours,logos and taglines in brand identity
- Allocating the consumer researchbudget: Trying out the new or the triedand true?
- Ambush marketing: Nike and the London 2012 Olympic Games
- Nike and the London 2012 Olympics –A conversation with Quan Payne (Part 1)
- Nike and the London 2012 Olympics –A conversation with Quan Payne (Part 2)
- The role of design in building publicvalue: The case of the AustralianTaxation Office
- Collaborating with design consultancyfirms for effective strategic decisionmakingin new product development
- Designing competitive edge throughjob ads: A content analysis ofseek.com.au
- ‘Ethicalization’ and greenwashing: Business, sustainability and design
- Design thinking to grow the market: Developing products that address industry and consumer need
- Design research: Past and future –A conversation with Dan Formosa
- Acknowledgements
- BackCover