
- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.
Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
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Information
Table of contents
- Dedication
- Contents
- Acknowledgments
- Introduction
- 1 The Language of Success
- 2 The Principles of Persuasion
- 3 The Headline Principle
- 4 The Scorsese Principle
- 5 The Pasta-Sauce Principle
- 6 The No-Tailgating Principle
- 7 The Conviction Principle
- 8 The Curiosity Principle
- 9 The Draper Principle
- 10 How to Think on Your Feet
- 11 The Seven Principles at Work
- 12 The Seven Principles at Home
- 13 The Seven Principles and You
- Glossary
- About the Author
- Credits
- Copyright
- About the Publisher