- 384 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Big Book of Bags, Tags, and Labels
About this book
Bag, tag, and label design is critical in the world of marketing and sales, yet can be challenging to execute successfully. The Big Book of Bags, Tags and Labels is a unique visual collection featuring work from top companies around the globe. It offers hundreds of ideas, pages of inspiration, and loads of professional advice from designers on styles ranging from classic to modern, sophisticated to conceptual, with a consistent focus on name recognition and branding.
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Yes, you can access The Big Book of Bags, Tags, and Labels by Cristian Campos in PDF and/or ePUB format, as well as other popular books in Design & Art & Politics. We have over one million books available in our catalogue for you to explore.
Information
Labels
It would not be an exaggeration to say that a simple label caries out more simultaneous functions than an air traffic controller in the midst of a snow storm: it informs about the brand and provides contact information, instructs on the correct use of the product and on its technical characteristics, offers useful information regarding its origin and conveys all the aesthetics and even “vital” values of the brand. Also, unlike air traffic controllers, it has to be graphically harmonious. Is it a possible task?
5,0 Original is a low cost brand for the German market. The simple label, for which only two colors have been used, is reflected on the beer box, a minimalistic design that strives to capture the client’s attention without any added detail.
Design by Feldmann+Schultchen Design Studios for Carlsberg Deutschland Gruppe’s 5,0 Original standard bottle.
Line of labels and color codes by Feldmann+Schultchen Design Studios.
The line of labels 5,0 Original uses the traditional color codes in the German beer market: white and black for Pilsner, red and white for Export, etcetera. The fonts are Helvetica and Times.
Line of cans designed by Feldmann+Schultchen Design Studios for Carlsberg Deutschland Gruppe.
In 2005, grafica received a commission to design a bottle of water and its corresponding tag for Camper, the shoe brand. An elegant, subtle, and modern effect was achieved by using a single color, the red in the logo.
Design by Pablo Martín and Bárbara Castro of grafica for Camper.
Composed of three types of paper that are reminiscent of the way the traditional kimono fabrics superimpose over each other, the label created for the Kivino project was presented at the Design Escapade Show in Turin in 2008.
Design by Setsu & Shinobu Ito for Mylena.
Fabricated for the Spanish Cava Regulatory Council, the tags designed by grafica make sense when placed one next to the other: each of the four tags has been decorated with one of the letters of the word “cava.”
Labels designed by Pablo Martin and Ellen Diedrich of grafica for the Regulatory Council of Cava.
When Steinlager Pure stopped being considered “the best beer in New Zealand,” it was time for the product and its design to be renewed. To achieve this, Trajan and Helvetica fonts, as well as transparent labels, were used to emphasize the product’s quality.
Design by Publicis Mojo and Lynne Richardson of Curious Design Consultants for Steinlager Pure.
Digitally re-touched image of the Steinlager bottle Pure for its presentation at the selling points.
The label designed for Sero2 reflects the characteristics of the product by means of a harmonic image and the interaction of Bauhaus Standard and Santana fonts. The simplicity of the design attracts the attention of the consumer by contrasting with the competition’s more florid designs.
Label design by Natalie Dawson of Curious Design Consultants for New Zealand Aquaceuticals.
Using the fonts Trajan and Futura, and the colors PMS 877, Siver Foil and, PMS 363, Curious Design emphasized the New Zealand origin of Christie’s gin. The use of the transparent tag reinforces the purity of the liquor.
Design by Damian Alexander of Curious Design Consultants for New Zealand gin Christie’s.
...Table of contents
- Cover
- Title Page
- Contents
- Never judge a book by its cover. Or maybe you should. Let me explain.
- Bags
- Tags
- Labels
- Directory
- About the Author
- Copyright
- About the Publisher