eBook - ePub

How Companies Win

Name: How Companies Win
Author: Rick Kash,David Calhoun

Profiting from Demand-Driven Business Models No Matter What Business You’re In

Rick Kash,

David Calhoun,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

How Companies Win

Profiting from Demand-Driven Business Models No Matter What Business You’re In

Rick Kash,

David Calhoun,

About this book

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

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Yes, you can access How Companies Win by Rick Kash,David Calhoun in PDF and/or ePUB format, as well as other popular books in History & Business General. We have over one million books available in our catalogue for you to explore.