ONE
Revisiting The Bonfire of the Vanities
Tom Wolfeâs Realisms
Although Tom Wolfeâs The Bonfire of the Vanities is now considered a classic finance novel, it actually has very little finance in it. At first sight, the financial part of the novel can be reduced to the chapter about the Giscard, a gold-backed bond that the novelâs protagonist, bondsman Sherman McCoy, is interested in.1 Some might say that such a focus on bonds (rather than stocks) already draws the supposed financial focus of the novel into question; certainly, the fact that the bond is gold-backed seems to throw Sherman back into a time before 1971, when (as I discuss in the introduction) the Nixon administration unilaterally abandoned the gold standard and the financial era took off. If âgoldâ calls up a certain referentialityâthat is, the materiality of precious metal backing up the financial instrument of the bondâthen Shermanâs interest in a gold-backed bond could be seen as a misguided and even comical attachment to ârealismâ at a time when the economy has abandoned it.
Indeed, much of the novelâs (nonfinancial) drama revolves around that problematic of realism, specifically around the question of what really happened to Sherman McCoy on that fateful night when, on his way back from JFK airport where he picked up his girlfriend Maria Ruskin, he ended up in the South Bronx and his car hit a young African American named Henry Lamb. In this case too, Sherman presents himself as a realist who struggles to steer clear from the various stories that the journalists and the politicians seek to spin about him. Wolfe continues the humor in this case as well: as I will discuss in detail later on, there is something comical about Shermanâs use of the Black Power salute at the end of the novel to mark his distance not only from Wall Street and Park Avenue where he used to live with his wife and daughter, but also from the various mediatic and political forces that risk to consume him.
In fact, we know from a manifesto that Wolfe published in 1989, two years after Bonfire came out, that realism was a central concern for Wolfe when he wrote his book. Titled âStalking the Billion-Footed Beast,â the manifesto reveals that Bonfire was conceived not as a finance novel but as a big-city novel in which Wolfe sought to capture the entirety of New York City between the novelâs covers. However, the humor that Wolfe brings to Shermanâs attachment to realismâhis misguided interest in a gold-backed bond; his absurd use of the Black Power saluteâis absent from Wolfeâs own claim to realism. Itâs not that âStalkingâ is not funny; it has all the hallmarks of Wolfeâs other writing. But the humor is not directed at the project of realism itself. Instead, Wolfe defends the realism of what he calls âthe new social novel,â2 arguing that novelists should engage in reporting and documentation if they want to capture a reality that, in its outrageousnessâa Park Avenue man using the Black Panther saluteâexceeds what we think of as realistic. The manifesto is a plea for novelists to bring the âbillion-footed beastâ of reality to terms in an era when creative writing traded in realism for postmodernism.
While Wolfe expresses admiration for certain antirealist experiments in writing, his manifesto reads like a spirited plea against the abandonment of realism and the rise of postmodernismâa plea that, even when considered only from the perspective of the historical account it offers, can be tied to the rise of finance. Indeed, Wolfe dates postmodernismâs take-over of reality in the early 1970s: that is when realismâs eclipse by postmodernism was pretty much complete.3 Whatâs interesting, of course, given that Bonfire was received as a finance novel, is that the early 1970s also mark the time when the gold standard is abolished, and finance takes off. Wolfeâs plea for a literary realism in this context could very well be tied to Shermanâs interest in the gold-backed bond; his interest in realism, in bringing the âbillion-footed beast of realityâ to terms,4 could very well be tied to Shermanâs insistence to tell what really happened in the Bronx. Those connections appear to be strengthened by the fact that when Bonfire was first published as serialized installments in Rolling Stone magazine, the storyâs protagonist was not a bondsman but a writer, emphasizing the link between Sherman and Wolfe. However, none of the humor that is directed at Shermanâs realism appears to be directed at Wolfeâs; whereas Shermanâs realism is presented in Bonfire in the mode of satire, Wolfeâs realism takes the form of a manifesto. It is presented with so much conviction in fact that Michelle Chihara, in a recent review of two scholarly books about finance and literature, can refer to it as âbig swinging dick realism,â5 thus characterizing Wolfeâs brand of realism with a moniker that was used on the Salomon Brothers trading floor (where some of the research for Wolfeâs novel was done). Chihara thus brings the satire of realism that pervades Wolfeâs novel to his manifesto and its bombastic program.
Given that Bonfire is considered not only a classic finance novel but a classic of financial realism, it seems odd that realism would appear to be a target of Bonfireâs satire. If anything, that would reveal Bonfire to have some affinity with the very postmodernism that Wolfe in his manifesto attacks (and Leigh Claire La Berge has pointed out that âthere is something wonderfully postmodern about Wolfeâs projectâ6). On the other hand, if realism is the target of Wolfeâs âpostmodernâ satire, then it would also seem odd that the manifesto would defend it so seriouslyâthat in the manifesto it would seem free from satire altogether. In this chapter, I will pursue the first point, namely the status of realism in Wolfeâs novel and in particular the novelâs postmodern aspects and how they are related to finance. While Wolfeâs manifesto will play a role in this, I will defer an in-depth engagement with the manifestoâand a serious pursuit of the limits of the manifesto that Chiharaâs satire begins to exposeâto chapter 4. My goal is to show that although Bonfire has become known as a classic work of financial realism, its central drama is ultimately one of psychosis that mobilizes the tension between realism and postmodernism, turning the novelâs realism into a higher-level aesthetic that is able to account for the very struggles in which it is caught up. In response to the psychotic situation it records, Bonfireâs project, then, is not to reassert reality; it is not to tell us what really happened to Sherman in the South Bronx. The novelâs realism seeks to give a realistic account of how that reality became caught up in its various representations, and it is that postmodern fracturing of reality that the novelâs realism captures.
This can be tied back to finance and to the realism of the gold standard: what Bonfireâs particular brand of realism accomplishes is not a return to the gold standardâa return that the shiny, gold-colored cover of my edition of the novel evokes; the novel looks like a brick of gold, not all that different from Kenneth Goldsmithâs work of conceptual writing, Capital (2015), which also seeks to write the totality of New York City and of course takes on realism in its experimentation.7 The novelâs project, rather, is a realistic representation of the various narratives that have been spun about gold. As I suggested in my introduction and will explore in more detail in chapter 2, that kind of realism is essential to the understanding of postmodern, psychotic finance and its relation to what I have characterized as the âimmaterialâ origins of money in debt and transferable credit. In other words, if Bonfire is a finance novel, it is not so much as an instance of âbig swinging dick realism,â but as a peculiar postmodern take on realism that manages to turn the tension between realism and postmodernism into a key feature of finance.
Postmodern Realism
Bonfire chronicles the fall of the âfabled bondsmanâ Sherman McCoy, a self-dubbed âmaster of the universe.â This now famous phrase, which links Shermanâs work in finance to power and the cosmos, comes to Sherman âone fine day, in a fit of euphoria, after he had picked up the telephone and taken an order for zero-coupon bonds that had brought him a $50,000 commission, just like that.⊠On Wall Street he and a few others ⊠had become precisely that ⊠Masters of the Universe. There was ⊠no limit whatsoever!â8 Resident of a multimillion dollar apartment on Park Avenue, and working in the bond-trading room at the investment-banking firm of Pierce and Pierce, Sherman wonders where âall of this astonishing new money [comes] fromâ (58)âand indeed, when asked at various points in the novel what he does for a living, he appears to have some difficulty explaining how it is that you can make money from bonds.
Pierce and Pierceâs executive officer, Eugene Lopwitz, offers this explanation: âIn the Lopwitz analysis, they had Lyndon Johnson to thank. Ever so quietly, the U.S. had started printing money by the billions to finance the war in Vietnam. Before anyone, even Johnson, knew what was happening, a worldwide inflation had begun. Everyone woke up to it when the Arabs suddenly jacked up oil prices in the early 1970s. In no time, markets of all sorts became heaving crap-shoots: gold, silver, copper, currencies, bank certificates, corporate notesâeven bondsâ (58â59). The Democratic Johnson, who stepped in as president when John F. Kennedy was shot, would be succeeded by Republican Richard Nixon, whose decision to unilaterally abolish the gold standard immediately followed and intensified these developments. By the 1980s, when Bonfire is set, the âheaving crap-shootâ days of the early 1970s are over: âexperienced salesmen such as [Sherman] were all at once much in demandâ in a bond market that âhad caught fireâ (59). And whereas Sherman, when he was just starting out on Wall Street, âhad enjoyed telling [his wife] Judy that while he worked on Wall Street, he was not of Wall Street and was only using Wall Streetâ (70), âthis was a new eraâ: âThis was a new Wall Street!â (71). And Sherman has very much become a part of it.9
However, what Sherman perceives as âmasteryâ (even though âhe had never so much as whispered this phrase [âMaster of the Universeâ] to a living soulâ (11)) is about to collapse. His marriage to Judy will come apart because of his affair with the â âfoxyâ brunetteâ Maria Ruskin (502), wife of Arthur Ruskin, a Jew who has made a fortune chartering planes to fly Muslims to Mecca for the hadj. By the end of the novel, Arthur will be dead, and the âheiress of the Ruskin air-charter fortuneâ will be married to a young Italian painter sheâs been seeing throughout the novel (683). In addition to these personal disastersâand probably partly in relation to them as well, as Shermanâs boss Lopwitz suggestsâPierce and Pierceâs top bondsman will lose several million dollars on a deal he has been working on involving a âgold-backed bondâ (52), the Giscard. Whereas Sherman, at the beginning of the novel, confidently asserts that he has become a part of Wall Street, the novel will end with him insisting that he is not: âI have nothing to do with Wall Street and Park Avenueâ (682), he tells reporters who are still following his case. If he can still think of himself as a master of the universe in the novelâs opening pages, he has become the universeâs excrement by the novelâs endââan abject creatureâ (477), something closer to the actually existing masters of the universe: âa set of lurid, rapacious plastic dolls that his otherwise perfect daughter liked to play withâ (11). No master but a toy.10
Shermanâs story is a classic tale of hubris, as one might read it in the newspapers. As such, any of its elementsâthe end of Shermanâs marriage, the end of his affair, his bonds deal gone sourâcould probably have been overcome. However, itâs not these elements, or even their particular interplay, that do Sherman in: what kills himâor nearly kills him; what turns him into a creatureâis an event that occurs early on in the novel, in a chapter titled âKing of the Jungle.â11 In it, Sherman drives his black, two-seat sports roadster Mercedes to JFK Airport to pick up Maria. On their way back, the couple miss the off-ramp to Manhattan and end up in the Bronx. What happens then appears to be the following: finding their way back to the ramp to the expressway, they have to stop because something has been thrown âoff the guardrail of the rampâ and is âlying in the road, blocking the wayâ (86). When Sherman gets out to remove itâitâs a wheelâhe is approached by two young black men. One of themâthe big one, Roland Auburnâasks if he needs some help; Sherman is nervous and suspects that the situation is a set-up (this appears to be confirmed by other versions of the story that are included in the novel later on). Meanwhile, Maria has taken the wheel of the car and is urging Sherman to get in. When they take off in a rush trying to get away from those whom they perceive to be their assailants, the car fishtails, hits the other young manâHenry Lambâand knocks him over. Thanks to Shermanâs navigating, they ultimately manage to get out of the Bronx; but the memory of the situation they were in persists.
Sherman thinks they âought to report this to the policeâ (92)âby reporting it, they will protect themselves against any follow-up. Maria disagrees: what would they tell the police? That âMrs. Arthur Ruskin of Fifth Avenue and Mr. Sherman McCoy of Park Avenue happened to be having a nocturnal tĂȘte-Ă -tĂȘte when they missed the Manhattan off-ramp from the Triborough Bridge and got into a little scrape in the Bronxâ? (94). âIâm gonna tell you what happened,â she tells Sherman. âIâm from South Carolina, and Iâm gonna tell you in plain English. Two niggers tried to kill us, and we got away. Two niggers tried to kill us in the jungle, and we got outta the jungle, and weâre still breathing, and thatâs thatâ (94). Shermanâmaster of the universe, and king of the jungleâheroically got himself and his girlfriend out of this mess. With thatâwith the explicit language and the metaphor of the jungleâthe racial, and racist dimension of this event is foregrounded: it will also determine how the event will be spun by both the media and politics, and it will dominate Wolfeâs novel (and the criticisms it has received) as well.
As informationâand most of the time, misinformationâabout the event gets out, Sherman is construed as the face of evil, racist, upper-class white privilege, while Henry Lamb, the young man he hit, comes to stand in for good but poor and discriminated-against black people. Bonfire, which may start out as a finance novel, thus quickly becomes a novel about race and class in New York City. And with that, the phrase âmaster of the universeâ that is launched in the opening pages of the novel to describe the influence of Wall Street begins to apply elsewhereâspecifically in the realms of the media (fo...