Looptail
eBook - ePub

Looptail

How One Company Changed the World by Reinventing Business

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Looptail

How One Company Changed the World by Reinventing Business

About this book

The #1 national bestseller—now in paperback!

Can a company be cool, socially responsible and still make money?

Welcome to the Looptail. This is the extraordinary true story of Bruce Poon Tip and how he honed his entrepreneurial instincts to create G Adventures, the world's most successful adventure travel company. Based in Canada, G Adventures operates in more than 100 countries, on all seven continents, and serves more than 100,000 customers every year. In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energized, and his customers extremely happy.

It's all pretty amazing for a guy who started the company in 1990 by maxing out a few of his credit cards to finance the start-up. Poon Tip has worked tirelessly to ensure that his company generates good karma for everyone; that is, that "giving back" in life and in business is all about the cycle of the Looptail. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no traditional CEO at G Adventures—instead, every employee is a CEO, empowered to make instantaneous decisions to help serve clients on the spot. But while there's no CEO, there is a company Mayor who takes the daily pulse of corporate morale. There's no HR department, but there is a Talent Agency and company Culture Club.

This is a singularly stunning story of why community, culture and karma matter in business, and how one man's desire to do the right thing and generate profits can be blended into a win-win for all involved.

Trusted by 375,005 students

Access to over 1.5 million titles for a fair monthly price.

Study more efficiently using our study tools.

Information

Year
2013
Print ISBN
9781443420273
eBook ISBN
9781443420280
PART I
INFLUENCE

CHAPTER 1
Happy Birthday to Chi

MARCH 14, 1997. TATOPANI, NEPAL.
Water fell on my face, bringing me back to consciousness. In one sudden movement, I sat straight up, gasping for air. My face was numb. It was so dark, I wasn’t sure whether my eyes were open, what time it was, or even where I was. I was disoriented. I heard snoring around me.
My mind quickly came back to reality. I had been sleeping in an overstuffed, down-filled winter jacket I had rented days before. In our hotel, there was no heat and no electricity; I assumed that the moisture on my face that woke me was made up of my own breath freezing in the air. I was in a room with different travelers, some of whom were my friends; the rest were strangers. The darkness surrounding me was absolute; I couldn’t see the gigantic fire-engine-red jacket I was wearing, which was so bulky, I couldn’t even lie down flat in it.
We were in a hotel along a mountain pass that led through Nepal and into China. It was colder than seasonally normal, and the small town was covered in snow and ice. During the day, we played Yahtzee to pass the time while we waited for our Chinese visas to arrive. The cold front had frozen the roads, making it hard to drive. On the way to Tatopani, our van had slid off the road a few times. We had to get out and push the van, which was ill-suited for the frigid weather, back onto the frozen path. It had seemed funny at times, but that may have just been the high altitude affecting our moods. I didn’t realize when planning the trip that we’d be at some of the highest altitudes you can drive in, and for long periods of time. I remember eating lots of candy bars because you lose your appetite when you’re in those altitudes, and I’m a bad eater at the best of times. So I was devouring all these Mars and Snickers bars I had brought along in addition to a diet of mostly noodles, and frankly, I thought I was going a bit mental.
The winding roads had become thinner as we went deeper into the unforgiving Himalayan mountain range, and our youthful humor gave way to a more intense concern that we might not make it. By “make it,” I don’t mean staying alive—I mean making it into Tibet and completing a major personal goal of mine: to have visited one hundred countries before my thirtieth birthday.
But what should have been a time of celebration was overshadowed by worry because of the critical situation that awaited me when I returned home. Over the last year, the Canadian dollar had fallen to all-time lows against the greenback, and the British pound was gaining strength with every passing day. For companies like ours that pay in foreign currency for services such as hotel stays and equipment rentals, a weak Canadian dollar meant that our costs were skyrocketing on a daily basis. We didn’t have systems in place to react quickly enough, and in a frighteningly short period of time, our liabilities would surpass our assets—technically we were bankrupt. Unless we found a way to get back on our feet, we’d lose our tour operator license after the next reporting period. I knew when I went home, I’d have to deal with it.
Sitting in my room at night, with the Tibetan border within reach, I should have enjoyed the feeling of being on the verge of achieving my wildest dreams. Instead, I was playing out different scenarios in my head of what might happen when the trip was over. I was tired. It had been quite a fight to keep the company afloat during the past year; after all our success and growth in previous years, everything had screeched to a halt.
I lay back, realizing I needed to get up and head to the roof to take a pee. (Before we went to bed, the owner of the hotel had informed us that the doors to the outhouse were frozen. If we need to go during the night, she had suggested, we should make our way to the roof to do our business, and aim over the side of the building. I don’t remember thinking this was unusual.)
A minute later, I stood on the roof of our hotel, doing my thing while looking out across the Tibetan plateau. Even though it was dark, the stars stretched out in front of me. I had never seen so many of them in my life. It was impossibly quiet, terrifically cold, and breathtakingly beautiful. I was completely alone. I will never forget that night—under the frozen blanket of stars, my life flashed before my eyes, and my mind whirled with thoughts of what felt like the end of my dream. I was exploring and doing what I loved. But I couldn’t explode with happiness—my eyes welled up and my head rang with the words of everyone who said the company would never work, that I couldn’t do it. I had to acknowledge that maybe they were right. Maybe I really couldn’t do it. I was coming to grips with the possibility that this was the end.
I managed to return my focus to the excitement of entering Tibet the next day. The sensation was overwhelming. I had felt a strong connection with the people of Tibet since I was ten. That was when I asked my teacher where Tibet was on the map.
If you’re of a certain age, you’ll remember those long encyclopedia sets that schools used to have in their libraries. One day a salesman going door to door showed up on our family’s doorstep offering one of those magnificent sets of books, housed in a tall wooden bookcase. There was no way as a family we could afford those books, but I believe my mom was riddled with guilt over having to work full time while raising seven children. In a moment of weakness, she agreed to invest in a set and pay for it in installments, thinking that it would be our key to getting good grades. I have no idea where she found the money.
I spent many nights looking up entries about various far-flung places and being amazed at how other people lived. I was particularly fascinated by the story of Tibet and its spiritual leader, who was in exile. The country was under arrest in a way. At school the next day, looking at the map that was right in the middle of the wall in the front of my class, I noticed that Tibet wasn’t on it. I asked my teacher—where was Tibet? She told me that there was no such country, and when I tried to explain, she waved me off and told me to sit down.
Nearly twenty years later, here I was on the verge of seeing Tibet up close. The triumphant feeling I craved was clouded with sadness and a sense of failure. I quietly crept into the communal room and lay back on the hard surface where my sleeping bag was. My mind continued to flash back on my life and the events that got me here. Even though I was only twenty-nine, I had launched three businesses before I turned sixteen and was now on my fourth. I had never really failed before. But this time, I thought, I may have run out of luck.
As I lay there in the cold, I wondered whether I should have just called off the trip entirely, even though I knew it wasn’t really an option. The tour I was leading was a paid one, which was both bringing in revenue and which could have cost upwards of $30,000 in refunds to our passengers if I had flaked out. I couldn’t just cancel it.
In fact, we didn’t even have the money to cover it if I had. Just before I left, I came in the office one morning and there were somber looks on everyone’s faces. Apparently, all of the paychecks had bounced. We didn’t have enough money in the account to cover the handwritten checks, so the bank had frozen our account. As you might imagine, the uncertainty spread through the office like a plague, and soon we experienced our first wave of resignations. It was an emotional moment; up until that point, no one we had hired had ever left the company. We had become a family, fueled by our desire to create something different in the world of exploration, adventure, and travel. But now it seemed like the dream was over.
I knew sleep wasn’t in my immediate future. I tried everything I could, including counting yaks, to distract my mind and get some sleep. The next day, which would dawn in a couple of hours, we’d be moving on in our quest to reach the Tibetan border before March 15. We didn’t heed the old saying that we should beware the ides of March—we proceeded at our own risk.
The next morning, everyone was quiet. Even though it was technically spring in Tibet, it was bloody cold. As we sat in our puffy jackets, we looked like a Michelin mascot convention. We finished our breakfast, located our things, and packed up the bus to begin what would be the most difficult part of the journey, driving along winding, snow-covered roads in our final push before the border.
On the way out, I spied a bookshelf in the corner where travelers could trade in a book they no longer wanted for a new one. I had just finished Wired, the John Belushi biography, and was looking for something else. A book with a blue cover called Great Ocean stood out. It was an authorized biography of Tenzin Gyatso, the great fourteenth Dalai Lama, which covered the history of the previous thirteen incarnations of the Dalai Lama, though, according to Tibetan Buddhist beliefs, all fourteen were inhabited by the same soul. I grabbed Great Ocean and proceeded to the bus to get ready for the next leg of our journey.
When we started off, our bus had difficulty in the weather. We swerved back and forth up the icy path, making several attempts to gain enough speed to crest over the hill just to make it out of town. Once we got onto those mountain roads, our minds started wandering, and some of us were suffering from altitude sickness.
Along the way, I started reading Great Ocean. It tied together all the little bits and pieces about Tibet that I had read over the years. What fascinated me most at the time was that when the Dalai Lama was still in Tibet—he didn’t flee until 1959—it was still a spiritual country run by oracles and religious leaders. Tibetans didn’t have much in the way of modern technology, like cars, then. In fact, the Dalai Lama received a car as a gift from Henry Ford and reportedly used to crash it all the time on the grounds of one of his palaces because he hadn’t actually learned to drive. He fled the country when he was twenty-three. (Coincidentally, that’s how old I was when I started my company.) When you think about how young he was and about what was happening around the world in 1959—and yet here was this country guided by spiritual decisions—it’s easy to see how a more industrialized country with modern military technology could sweep in and take it over.
Reading Great Ocean meant so much more to me than the research I had done before my trip. I’ve always been into exploring different cultures and how people lived their lives in other parts of the world, but as someone who was motivated by entrepreneurship very early, I was pretty logical and based most of my beliefs around empirical evidence.
Yet I was actually in the country now, or about to be, and felt inspired from reading about the spiritual beliefs of the Tibetan people.
Problem was, the book was something I shouldn’t have been carrying with me when we got to the border crossing from Nepal into Tibet, a crossing that turned into much more of an ordeal than I had anticipated.
We approached the border during the daytime. With our group visa, we weren’t supposed to be searched at all, but I hadn’t counted on the reaction of the Chinese border guards when they saw that I was ethnically Chinese. While the others were allowed to go through unmolested, I was pulled to the side for in-depth questioning.
The guards wanted to know about my name and what part of China my relatives were from, and I didn’t even know! My parents were born in Trinidad, but their parents were born in China, which wasn’t something the border guards in this not-very-heavily-touristed crossing could fathom. Our guide at the time was left to explain in Chinese that I ran a tour company and that I was there to see the region for tourism-related purposes. There was a surreal aspect to it all. I have a funny picture taken when the Chinese guards asked me to pose for a photo with them because I’m tall and they were all very short. And I remember them asking me, What did I eat? Why did I grow so big? What did my mother feed me?
If I had realized the risks, I probably wouldn’t have brought the Great Ocean book—which, like anything else to do with the Dalai Lama or Tibetan liberation, was considered contraband there. It was even illegal to have pictures of the Dalai Lama in the country at the time, so I probably shouldn’t have bought the stickers either. In Nepal, I had bought twenty round stickers with the Dalai Lama’s face on them. I wanted to make sure that the people we met knew that he was still alive. Misinformation of all kinds was then being propagated, some alleging that the Dalai Lama didn’t care about his people anymore.
Once they pulled me to the side, I was deathly afraid they were going to go through my bags and discover the book or the stickers. And, of course, they did go through my bags. I remember thinking that if they did find those things, I would be just another casualty and maybe just disappear. I would be arrested and seen as sympathetic to the Dalai Lama and a traitor to China.
But good fortune was with me.
The stickers were in my jacket pocket, while the book was in my day bag; the guards checked my bag but they didn’t check my day bag or my jacket.
Whew.
My photo op with the Chinese army completed, we walked across the border and breathed a sigh of relief. When we got to the other side, we came across a group of monks in their distinctive burgundy robes. As they all came up to me, one of them said—in perfect English—“Welcome back.”
“I’ve never been here,” I replied.
“You’ve been here before,” he said confidently. I followed up by asking how he learned such flawless English, and he said that he learned it abroad. That was the end of the conversation.
At the time, it just went over my head. I wasn’t buying anything to do with karma or being reborn or reincarnation. “Crazy monk,” I thought to myself.
We spent the next few days traveling across the Tibetan plateau, meeting Tibetan nomadic people and seeing their way of life. I’ve been to many countries where people with very little achieve great happiness. I wouldn’t describe what I felt from the people in Tibet as happiness; they were so oppressed. They were suspicious and guarded. Some of the younger people even seemed ashamed of certain aspects of their own culture because they’d seen so much violence. But the spirituality in the way the Tibetans carried themselves had a huge impact on me. In the shacks in the little villages where we stayed, the people would come out and give us yak butter tea. We witnessed a Tibetan burial; they don’t bury the corpse—they put the body out for vultures to eat because they believe that the body is just a shell. There was such a history of living spiritually there, and I don’t think anyone in the modern world understands what that means.
The highlight, for me, was touring the Potala Palace, including the summer palace from which the Dalai Lama fled in 1959. Having read Great Ocean along the way, and seeing where he had sat and meditated overlooking the palace, it was truly most meaningful to me.
As I looked around, I saw an old man walking around the grounds. He was very small, just walking outside near a group of dilapidated buildings that looked like barns. The man disappeared into one of them, and I followed him. He had a kind face, but it was worn and hardened like leather, and very dirty; he had been living in the barn. I found out that he was actually the stableman who had prepared the horses for the Dalai Lama the night he escaped and went into exile in 1959. He had been living in the barn ever since, waiting for the Dalai Lama to come home. I’ll never forget the moment when I reached into my pocket and gave this man one of the stickers. When the stableman saw that the Dalai Lama, who had fled at age twenty-three, was now this old man in the picture, he exploded with emotion, and his tears left streams in the dirt on his face.
I used to say jokingly that the only time I remember myself crying was when I watched E.T. But in that moment, as he grabbed my hand, dropped to his knees, and put his forehead against it, I broke down too. For Tibetans like that stableman, their singular passion for life, and the commitment to their beliefs, is on a whole other level. After all the violence and pain these people had witnessed over the years, to still hang onto what they believed in was, for me, an object lesson in what passion really means. People like to tell me I’m so passionate about the work that I do, but compared to people like that, I’m a lightweight. Through our translator, I peppered the stableman with questions about where he slept and what he did while he waited for the Dalai Lama to return. We took a picture together; generally, Tibetans were shy about letting me take their picture, since many believed that taking pictures took away part of their soul. But once I made personal connections with them, they would gradually become more open.
Looking back, I recognize that encountering that stableman was one of those turning points when you meet someone in your life who inspires you so much, yet that person doesn’t even realize it. It was a magical experience that just opened my mind.
Before we left Asia, when I would have to go back and figure out a solution for the company, we visited Bhutan.
There’s a monastery there called Taktsang on the top of a mountain in Paro. People come from all over the world to make a pilgrimage to the top. Seeing the pilgrims making their way to Taktsang, I said to my friends, “I want to make this pilgrimage for myself.” Others didn’t want to hike up there, because once you get up there, you can’t actually go into the monastery.
Regardless, I still wanted to go. So, some of us went up. It was a boiling hot day and a tough uphill climb. The trails were unfinished, the terrain was rough, and we had to climb over numerous large rocks. But it was the perfect hike to clear my head.
While we were struggling up the mountain, we would sometimes pause and look back at the pilgrims going to Taktsang. Rather than walk like us, they would prostrate themselves, raising their arms above their heads and falling to the ground, then rising up again and repeating the process, moving for...

Table of contents

  1. Dedication
  2. Contents
  3. Foreword from His Holiness the Dalai Lama
  4. PART I: Influence
  5. PART II: Innovation
  6. PART III: Community
  7. PART IV: Culture
  8. PART V: Karma
  9. PART VI: The Looptail
  10. Appendix
  11. Acknowledgments
  12. Photographic Insert
  13. About the Author
  14. Praise
  15. Credits
  16. Copyright
  17. About the Publisher

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Looptail by Bruce Poon Tip in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.