The Magna Man
eBook - ePub

The Magna Man

My Road to Economic Freedom

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Magna Man

My Road to Economic Freedom

About this book

Frank Stronach came to Canada from Austria with a few dollars in his pocket, a lot of hustle and a hunger to succeed. In a few short years, the young Stronach went from washing dishes to starting up his own tool and die shop in a rented garage, working long hours and sleeping on a fold-up bed next to his machines. He would build that small shop into Magna International Inc., one of the biggest auto parts manufacturers in the world, with more than 118,000 employees in twenty-nine countries.

For the first time, and in his own words, Canada's greatest industrialist tells the remarkable story of how he overcame hardship and heartache to climb to the top of a fiercely competitive industry. Along the way, he shares the blueprint for his company's spectacular success: a unique business philosophy he created called Fair Enterprise. This can't- fail formula has fuelled the company's unstoppable growth and allowed Magna to share billions of dollars in profit with employees, managers, shareholders and society.

An inspirational story of business triumph and innovation, The Magna Man is also an invaluable guide for anyone eager to start a business acquire the skills of a highly effective leader or make a difference in the world.

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Information

Year
2012
Print ISBN
9781443420709
eBook ISBN
9781443420716

CHAPTER 1

THE RIGHT PLACE, THE RIGHT TIME AND THE RIGHT INGREDIENTS

Life is a question of fate and circumstances. If you are in the right place at the right time with the right ingredients, a lot of great things can happen.
I immigrated to Canada in 1954 with nothing more than a suitcase, a few hundred dollars and a dream to build a better life.
I sailed on a one-way ticket from Rotterdam in late April of that year on an old Dutch freighter named Groote Beer, together with hundreds of other young Europeans, all of us hungry to build a new life for ourselves in North America. We bunked four to a cabin. I was 21 years old, and I can still recall, as if it were yesterday, my anxiety and sense of anticipation as the ship pulled away from the dock, its horn blasting. At one point, I even thought of diving off the deck and swimming back to shore before the ship sailed too far from the harbour and out toward the vast expanse of ocean. But I had read and heard too many stories about young men and women who went to the New World and hit it big. I wanted to be one of those people.
It was early in the morning when the ship arrived in Quebec City about nine days later. As we sailed up the St. Lawrence River I could see the low-rising hills along the shores still dotted with patches of snow, and I remember thinking how massive and imposing the terrain looked. I thought, This is how Christopher Columbus must have felt. When we finally docked, I was so relieved to feel the solid ground beneath my feet. We filed into long lines, and a Canadian immigration officer stamped my passport and handed me a railroad ticket to Montreal. I arrived at the downtown train station a few hours later. I had never seen anything so large in all my life. I didn’t know which way to turn, or where to exit. Clutching my small suitcase, I began walking the streets of what was then Canada’s biggest city, feeling alone and full of wonder about what my future might hold.
I had just one thought on my mind: finding room and board. I only had a few hundred bucks, and I would have burned through my cash pretty quickly if I’d stayed in a hotel. I knew enough English to get by and I looked for signs that read “Room for Let.” I knocked on door after door and asked if they had a room. But I had no luck. Perhaps it was because I was seasick for most of the voyage to Canada, and I looked ragged and run down, or perhaps some people didn’t want to rent to an immigrant fresh off the boat. But after about an hour or two of walking the streets and banging on doors, I finally found a room.
Early the next morning, I started searching for work. I looked for factories, because factory work was what I knew. I was willing to do anything. I knocked on the doors of around thirty companies. After several days of coming up empty-handed, I began to worry and went to an unemployment office. One of the workers there told me that a golf course was looking for someone to retrieve golf balls at the driving range and he gave me the address. I got on a bus and rode for the better part of a day, searching in vain for the golf course. Little did I know that golf courses are not on public bus routes! I was young and athletic, and I sometimes wonder, had I found that course, whether I might have ended up becoming a pro golfer.
I was worried and frustrated. After two weeks, my money was dwindling. I talked to other immigrants and none of them had found jobs either. The country was in the midst of a recession, and the people seemed a little edgier, a little tenser than back home. I didn’t know anybody. And there was no work. I hadn’t eaten in a day or so, and I had lost a lot of weight since I arrived. As far as I was concerned, it was the end of the line. So I took what little cash I had and bought a Greyhound bus ticket to Kitchener, a small city located halfway between Detroit and Toronto. I had the address of a fellow I knew from Weiz, a toolmaker named Max Windhager who used to work at the factory where I had apprenticed.
Kitchener had a strong German heritage and a large pocket of German-speaking immigrants. It was at one time known as Berlin, but in World War I, when Canadian soldiers were fighting in the trenches against the Germans, the government of the day renamed the city after a popular British general. I got off the bus in the main square and spent the better part of the day wandering around town, tired and hungry. It’s a lot different being hungry because you want to lose some weight than being hungry because you can’t afford to buy food. Those kind of experiences leave lasting scars. I kept pulling the slip of paper with Max’s name and address out of my pocket, and thinking, I hope the guy still lives here, because if he doesn’t, I don’t know what the hell I’m going to do.
I was beginning to get desperate. I remember thinking: So this is the capitalist system? Maybe my left-leaning father was right. Here I was, a skilled tradesman itching to work, but I couldn’t find anything. It’s not my nature to ask anyone for help. But I had reached the point where I was ready to beg. I knocked on Max’s door. He opened the door, smiled and said, “Hello, Frank. Good to see you again. How are you? C’mon in. You look hungry.” They were welcome words.
A few days later, I got my first job: washing dishes and peeling potatoes and carrots in the basement of a hospital. I scoured and scrubbed from 6 a.m. to 6 p.m., with one day off per week. I made $80 per month and got room and board at the hospital. Here I was, a young buck, rinsing plates all day with a bunch of sweet old ladies.
On Saturdays, I would head out for a night on the town at Club Berlin. There was a lot of slow dancing in those days, and sometimes the girls I was dancing with would ask me what I did for a living. “I work in a hospital,” I would say. And the girls would usually say, “Your hands are so smooth. Are you a surgeon?” Sometimes I would play along, but I would always eventually tell them the truth, that I was really just a dishwasher. When I said that, most of them didn’t want to dance as close anymore—after all, what girl wants to go out with a dishwasher? But those that stayed close—that was true love!
After a few weeks, Max helped get me a job as a machinist at a plant that made components for the ill-fated Avro Arrow fighter jet. I worked there about seven or eight months and then got laid off. So I drove to Oakville, just west of Toronto, where Ford Motor Company had recently built a massive new vehicle assembly plant and was hiring toolmakers. I filled out some applications and was interviewed by someone who told me that I looked awfully young, that I couldn’t have too much experience and that my chances of being hired by Ford were next to nil. Nowadays, I occasionally meet with the CEO of Ford Canada, and I sometimes joke that if I had been hired back then, I might now have his job.
After failing to latch on with Ford, I hitchhiked to Toronto. I asked the guy who gave me a ride to take me to one of the cheaper hotels in the city. He dropped me off at the corner of Jarvis and Dundas streets, right across from the Warwick Hotel. I had a beer and a hamburger in the basement tavern. It was a pretty rowdy joint: blue-collar workers, hookers and some rough characters. People were getting drunk on cheap draft, hollering and laughing. After weeks of washing dishes in the hospital basement, Toronto was a refreshing change, a wild and raucous town. I got a room for ten bucks but didn’t sleep too well, what with all the coming and going, the shouting and slamming of doors. A few weeks later, some of my friends from Kitchener came to Toronto to visit me, craving a taste of big-city life. They said, “Hey, Frank, where’s that rowdy hotel you told us about?” So we got in the car and drove around for hours looking for the Warwick, but try as we might, we couldn’t find the notorious landmark.
I followed up on a few ads in the paper and found work at auto parts manufacturer A.G. Simpson—at the time, one of the biggest in the country. It was my first job in Canada as a toolmaker, and I bought a toolbox along with some basic drills, files and gauges. I was hired together with a handful of other toolmakers for some rush orders the company needed to fill. After about three or four months of working at A.G. Simpson, I got laid off. One afternoon the foreman came up to me and said don’t bother coming back the next day—just like that.
What happened next was a turning point for me. I found work with a small tool shop in downtown Toronto, located in a rundown block with a lot of old brick factories, not far from the Riverdale Zoo. I started in the spring of 1955 and worked there until the end of 1956. Altogether, there were around ten of us, mostly Austrians, including the owner. It was not long before the owner made me manager of the operation, and it was then that I got my first real taste of what it would be like to run my own business. Not long after, the owner offered me a partnership. His proposal was a bit vague and wishy-washy, but still very appealing. We never got around to hammering out an agreement. It wasn’t his fault—work got busy, time rushed by. But by then something had changed: I started gaining confidence. I starting thinking that it’s not such a big deal to set up your own shop. There’s nothing to it, being in business for yourself—I can do this. My appetite was whetted, and my dream of starting my own business was, for the first time, within grasp. From that moment onward, there was no looking back.
It was 1957. Elvis Presley, one of my favourite singers, was number one on the music charts. The baby boom was in full swing. And an average new car sold for around two grand.
Three years after arriving in Canada at the age of 21, I had finally scraped together enough money to open my own small tool and die shop. It was located inside an old one-storey building known as the Gatehouse, in the heart of Toronto’s manufacturing district. The shop had battered wooden floorboards and was the size of a four-car garage. I bought a used drill press, a small lathe and milling machine, a band saw and surface grinder. The total price for the equipment was around $12,000. I put down $3,000 of my own money and made payments on the balance. I opened a bank account and a line of credit at the Bank of Nova Scotia on St. Clair Avenue, not far from the factory. The bank manager was a fellow named George Hitchman, who would years later serve on the board of directors of Magna International. George was an old-school banker, somewhat stern but fair. “How much do you intend to deposit?” he asked gruffly. I gave him $3,000 cash and he approved a $1,000 overdraft. Once all the paperwork was signed, he shook my hand and said, “I’m going to keep a close eye on you, young man.”
Within that old garage I had everything I needed. To save money, I would buy off-cuts, lower-priced leftover pieces of metal. I kept a small drafting table and desk over in one corner for sketching tool designs and scrawling out invoices. I had a toilet and a sink, a little fridge and a hot plate. In the mornings, I filled a can with warm water and soap and used a sponge to wash myself.
I worked sixteen hours a day, seven days a week, and slept on a small foldaway cot that I kept next to my lathe. I remember getting out of bed some nights to go to the washroom, tiptoeing in my bare feet over the jagged metal shards that lay on the floor near the milling machine. I usually worked until about 10 or 11 p.m., and once in a while, after shutting down the machines, I would meet some friends at a tavern or café just to clear my head and have a few laughs. For dinner, I often cooked some canned food on the hot plate. Just a few hundred yards down the road from my shop was an Italian deli. It had huge wheels of cheese on the floor that small kids from the neighbourhood would stand on while their moms picked up cuts of meat at the counter. Once I bought a chunk of sausage and some fresh-baked bread and brought it back to the shop. I left the sausage on my bench for a minute and went to wash my hands. When I came back, I saw a rat scurrying away with the meat. I threw a piece of steel at the rat as it scampered down a hole in the wooden floorboards.
I called my shop Accurate Tool and Die, but not long after I started I got a letter in the mail from a lawyer representing a company called Accurate Mould. They said I would have to change the name or they would sue me. So I changed it to Multimatic.
In those early years, I had only one desire—to become economically free, so that I would never be hungry again and never have to crawl from anybody.
I was determined to make my new business a success. I hustled and went knocking on doors looking for orders. One of my first jobs was for American Standard, the large U.S. firm that makes bathroom and kitchen products such as tubs, toilets and faucets. They needed a complicated bracket to hang a sink tub and said to me, “See what you can come up with. If you solve that, we might have some more work for you.” I went back to my shop, sketched out some prototypes, and three weeks later came back with a machined tool that punched out brackets. I made $3,000—about four times what I would have made working at a tool shop for someone else. My newest customer was happy with the work and ended up giving me more business.
I would go into nearby factories and speak to the foreman to try to drum up some orders. I won new business by promising my customers that I could solve their problems and I backed up my promise with an ironclad guarantee: if the customers were not satisfied, they would not have to pay me. That can-do attitude has never changed—more than fifty years later, we ask Magna’s customers in Detroit and Frankfurt and Tokyo, “What are your problems? How can we help you?” And then we go straight to work to find a solution.
Those early days were tough. I did everything from sales and bookkeeping to machinery maintenance and product delivery. One time I was sweeping the floor in my oil-stained overalls when a man walked in and asked if I would take him to meet the boss. “You’re speaking to him,” I said.
I got a lot of contracts, and sometimes I underestimated how long it would take to do the job. I once worked seventy-two hours straight through without stopping. But it wasn’t for the money. It was because I had made a commitment and wanted to keep my word. I once got an order from an auto parts supplier north of the city to make a tool used to manufacture tire jacks. It was a rush job, and I worked forty-eight hours around the clock to fill the order. It was a snowy winter day, and on the way up to my customer’s office I fell asleep at the wheel and drove my Chevy into a ditch. Luckily, I wasn’t hurt. With my heart racing and now wide awake, I managed to deliver the tools on time, as promised. It was a trait that over the years became deeply rooted in the Magna culture: we did whatever it took to deliver the goods on time.
I hired my first employee after one month. He ended up becoming a general manager at one of our factories, Hy-Prod, ten years later, and he stayed with Magna for over thirty years, right up until the day he retired. That first year, I made around $20,000—a very good wage. I kept bringing in new orders and hiring more and more people. After about eight months, with some savings tucked away in the bank, I moved out of the garage into a bachelor apartment to make room for more equipment and machines. By the end of the year, I had ten workers on my payroll. Every single one of them ended up becoming Magna plant managers.
Joining me at the shop on most weekends was an old friend from my hometown of Weiz, Anton Czapka. Tony had arrived by boat like me, landing in Montreal. He showed up at my door in Kitchener one day, the same way I did at Max Windhager’s place, and slept on my couch until he was able to get work.
Tony was very down-to-earth and never put on airs. He also had a big heart. When I first told him about my plans to open my own shop, he enthusiastically encouraged me: “Do it, Frank.” He gave me a wad of bills, $5,000 in total, and said, “Take it. Put it in the bank.” He completely trusted me and had confidence that I could make a go of it. His chunk of cash was working capital and gave me the resources I needed to strike out on my own sooner than I would have been able to otherwise. I could never have done it without him. Tony not only became a partner, he became my closest and most trusted friend.
One of my first customers was an auto parts plant in Ajax, close to the shore of Lake Ontario, just east of Toronto. The manager was a tall, lanky and easy-going American named Burt Pabst who had a real flair for marketing. Burt was from Detroit and sent a lot of his tooling to my shop in Toronto. After a while, Burt eventually joined my growing business, driving into Toronto on weeknights to help out. We were making so many tools for the production of auto parts that we started thinking, Why not make the parts as well? That way, we’d make profits on both the tooling and the parts.
By the end of the first full year of business, the hard work began to pay off: the new company had approximately $150,000 in sales. We plowed most of the money we made during the first year back into the business to buy materials and pay off the loan that we had taken out to buy used machinery. I loved those days, often working late into the night with the guys. I’d go buy a bucket of fried chicken and a case of beer, and we’d all pitch in to get the job done.
We worked hard and we worked long hours, but we always had a few laughs. I remember, for instance, the very first day on the job for a certain new hire, a young guy from Germany. When we broke for lunch, he went to the store and bought a can of what he thought was meatloaf. He started gulping down forkfuls of the meat, and said, “Geez, the meat looks so delicious in the photo on the can, but it tastes like crap.” The guys around the lunch table burst out laughing, and then one of them began barking, “Woof, woof.” After a while, even the new guy joined in the laughter.
It was during the second full year of operations that an event occurred that forever changed our course. In 1959, we landed our first auto parts contract: an order from General Motors to produce metal-stamped sun visor brackets. I would take turns with the other employees, working long into the night on a single punch press to meet a shipment deadline the next day. I then delivered the parts to the General Motors assembly plant in Oshawa early the next morning in my used 1955 Chevy. We packed so many boxes of metal brackets into the car that the tires looked as if they were flat.
In total, we produced several hundred thousand brackets at a price of around 40 cents per part, pocketing a few pennies on each piece we made. The total contract was worth about $80,000. We built the tool, put the tool on a punch press, fed the sheet metal in and ran it through the punch press, and out came the sun visor brackets. We made deliveries three times a week, shipping batches of about 5,000 brackets at a time. The presses were thumping day and night, and we were practically climbing over each other in that bustling shop.
More contracts from General Motors soon followed, as well as contracts from Ford and Chrysler. These were the glory years of the North American car industry. Detroit’s “Big Three” were booming, and we started feeding them the parts they needed to meet North America’s insatiable d...

Table of contents

  1. Cover
  2. Title Page
  3. Dedication
  4. Contents
  5. Introduction
  6. Chapter 1 The Right Place, the Right Time and the Right Ingredients
  7. Chapter 2 The Magna Success Formula: Sharing Profits and Ownership
  8. Chapter 3 Fair Enterprise: Giving Everyone a Piece of the Action
  9. Chapter 4 Make a Better Product for a Better Price
  10. Chapter 5 The Pursuit of Economic Freedom
  11. Chapter 6 Standing in the Winner’s Circle
  12. Chapter 7 The Boardroom Revolt
  13. Chapter 8 Unhappiness Is Contagious
  14. Chapter 9 Revolutionizing the Car Industry
  15. Chapter 10 Just Call Me Frank
  16. Chapter 11 Swimming Against the Current
  17. Chapter 12 Magna on the Brink
  18. Chapter 13 Building a Second Magna Back Home
  19. Chapter 14 Money Has No Homeland
  20. Chapter 15 What’s Wrong with the Automotive Industry?
  21. Chapter 16 The Son of a Labour Activist
  22. Chapter 17 At the Forefront of the Electric Car Revolution
  23. Chapter 18 Over-Taxed, Over-Regulated and Over-Governed
  24. Chapter 19 Training the Toolmakers and Product Innovators of Tomorrow
  25. Chapter 20 The Qualities of a Successful Manager
  26. Chapter 21 The Achilles’ Heel of Democracy
  27. Chapter 22 Sell Your Wristwatch and Buy an Alarm Clock
  28. Chapter 23 If the Turtle Didn’t Stick: Its Neck Out 

  29. Chapter 24 Rewarding the Wealth Creators
  30. Chapter 25 Betting on the Ponies
  31. Chapter 26 The Higher a Monkey Climbs 

  32. Chapter 27 Making the Wheel a Little Rounder
  33. Chapter 28 Sharing Profits with Society
  34. Chapter 29 The Harder You Work, the Luckier You Get
  35. Chapter 30: Returning to My Entrepreneurial Roots
  36. Appendix Building a Better and More Prosperous Society
  37. Acknowledgements
  38. Photo Section
  39. About the Author
  40. Credits
  41. Copyright
  42. About the Publisher

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