As a whole, the book is a working reference manual. Editorial decisions have been based on criteria which emphasized convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.
- 169 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Research, Principals and Practices in Visual Communication
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Table of contents
- Cover
- Research, Principles, and Practices in Visual COllllllunication
- Copyright Page
- Research., Principles., and Practices in Visual COllllllunication
- Dedication Page
- Foreword
- Acknowledgments
- Contents
- I: Process:The Conceptual Basis for Communication Study
- 2: The Interaction Model:Perception and Communication
- 3: Communication Models
- 4: The S-M-C-R Model of Communication
- 5: The Interpreter Model
- 6: Communication Effects
- 7. Perception and Visual Communication
- 8: Some Other Theories of Perception
- 9: A Basis for Decisions in Planning Communications
- 10: Research in Audio-Visual Communication
- 11: Perception and Design
- 12: Selection and Use of Visual Media
- 13: General Principles of Evaluation
- 14: Administration:Visual Communication Programs
- Authors and Editors
- Bibliography
- Subject Index
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Yes, you can access Research, Principals and Practices in Visual Communication by John Ball,Francis C. Byrnes in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.