Research, Principles and Practices in Visual Communication

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• Publisher: Information Age Publishing
• Year: 2000
• eBook ISBN: 9781607529545

Plaintext description.

Table of contents

• Cover
• Research, Principles, and Practices in Visual COllllllunication
• Copyright Page
• Research., Principles., and Practices in Visual COllllllunication
• Dedication Page
• Foreword
• Acknowledgments
• Contents
• I: Process:The Conceptual Basis for Communication Study
• 2: The Interaction Model:Perception and Communication
• 3: Communication Models
• 4: The S-M-C-R Model of Communication
• 5: The Interpreter Model
• 6: Communication Effects
• 7. Perception and Visual Communication
• 8: Some Other Theories of Perception
• 9: A Basis for Decisions in Planning Communications
• 10: Research in Audio-Visual Communication
• 11: Perception and Design
• 12: Selection and Use of Visual Media
• 13: General Principles of Evaluation
• 14: Administration:Visual Communication Programs
• Authors and Editors
• Bibliography
• Subject Index