Startup Guide to Guerrilla Marketing
eBook - ePub

Startup Guide to Guerrilla Marketing

A Simple Battle Plan For Boosting Profits

  1. 276 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Startup Guide to Guerrilla Marketing

A Simple Battle Plan For Boosting Profits

About this book

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

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Yes, you can access Startup Guide to Guerrilla Marketing by Jay Levinson, Jeannie Levinson in PDF and/or ePUB format, as well as other popular books in Business & Small Business. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Entrepreneur Press
Year
2008
Print ISBN
9781599181530
eBook ISBN
9781613080337
Topic
Business
Subtopic
Small Business
Index
Business

Table of contents

  1. Title Page
  2. Acknowledgements
  3. People Are Saying
  4. Preface
  5. CHAPTER 1 - WHERE TO START
  6. CHAPTER 2 - THE PERSONALITY OF A GUERRILLA MARKETER
  7. CHAPTER 3 - GUERRILLA MARKETING YOURSELF
  8. CHAPTER 4 - THE HIGH-POWERED WEAPON IN YOUR OFFICE
  9. CHAPTER 5 - MARKETING FACE TO FACE
  10. CHAPTER 6 - THE TOP TEN ATTRIBUTES OF A GUERRILLA MARKETER
  11. CHAPTER 7 - THE TOP TEN ATTITUDES OF A GUERRILLA MARKETER
  12. CHAPTER 8 - GUERRILLA MARKETING DEFINED
  13. CHAPTER 9 - THE RESEARCH YOU MUST DO
  14. CHAPTER 10 - WRITING A BENEFITS LIST
  15. CHAPTER 11 - DEVELOPING A MEME
  16. CHAPTER 12 - SELECTING YOUR GUERRILLA MARKETING WEAPONS
  17. CHAPTER 13 - CREATING A SEVEN-SENTENCE GUERRILLA MARKETING PLAN
  18. CHAPTER 14 - PLANNING A GUERRILLA MARKETING CALENDAR
  19. CHAPTER 15 - ESTABLISHING A WEB SITE
  20. CHAPTER 16 - FUSION MARKETING
  21. CHAPTER 17 - LAUNCHING YOUR ATTACK
  22. CHAPTER 18 - MAINTAINING YOUR CAMPAIGN
  23. CHAPTER 19 - KEEPING TRACK
  24. CHAPTER 20 - IMPROVING YOUR MARKETING
  25. CHAPTER 21 - PUTTING IT ALL TOGETHER
  26. CHAPTER 22 - SUCCEEDING WITH A GUERRILLA MARKETING ATTACK
  27. Dedication
  28. GLOSSARY OF COMMON MARKETING TERMS
  29. INDEX
  30. BE PART OF THE INNER CIRCLE BY JOINING THE GUERRILLA MARKETING ASSOCIATION
  31. Subscribe to Entrepreneur Magazine
  32. Copyright Page