Mastering Online Marketing
eBook - ePub

Mastering Online Marketing

12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

  1. 262 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Mastering Online Marketing

12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

About this book

Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.

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Yes, you can access Mastering Online Marketing by Mitch Meyerson, Mary Eule Scarborough in PDF and/or ePUB format, as well as other popular books in Business & Small Business. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Entrepreneur Press
Year
2008
Print ISBN
9781599181516
eBook ISBN
9781613080368
Topic
Business
Subtopic
Small Business
Index
Business

Table of contents

  1. Title Page
  2. Preface
  3. Foreword
  4. Acknowledgements
  5. CHAPTER 1 - THE ENTREPRENEURIAL SHIFT The Key to Creating an Integrated ...
  6. CHAPTER 2 - STRATEGIC MARKETING The Key to Sustainable Online Success
  7. CHAPTER 3 - PRODUCTS AND SERVICES The Key to Smart Selling
  8. CHAPTER 4 - DESIGN AND NAVIGATION Making Your Web Site Dynamic and Visitor Friendly
  9. CHAPTER 5 - DYNAMIC WEB COPY The Key to Getting People to Respond
  10. CHAPTER 6 - TRAFFIC CONVERSION The Key to Increased Sales and List Building
  11. CHAPTER 7 - AUTOMATION The Key to Increasing E-Commerce Profits
  12. CHAPTER 8 - MULTIMEDIA Increasing Your Impact using Audio, Video, and Conferencing
  13. CHAPTER 9 - TRAFFIC STRATEGIES The Key to Getting More Visitors to Your Site
  14. CHAPTER 10 - PEOPLE POWER The Key To Successful Affiliate Programs and Partnerships
  15. CHAPTER 11 - WEB 2.0 The Key to Using Social Media Effectively
  16. CHAPTER 12 - MOMENTUM The Key to Systematizing Your Business and Building Your ...
  17. RESOURCES
  18. ABOUT THE AUTHORS
  19. INDEX
  20. Subscribe to Entrepreneur Magazine
  21. Copyright Page