Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Guerrilla Marketing in 30 Days Workbook
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Table of contents
- Praise
- Title Page
- DAY 1 - Marketing Mindset
- DAY 2 - The Purpose of Your Marketing
- DAY 3 - Competition/Research
- DAY 4 - Target Market
- DAY 5 - Positioning
- DAY 6 - Niche Marketing
- DAY 7 - Marketing Plan and Strategy
- DAY 8 - Competitive Advantage and Benefits
- DAY 9 - Identity and Branding
- DAY 10 - Marketing Communication and Creative Planning
- DAY 11 - Advertising and Media Plan
- DAY 12 - Business Networking
- DAY 13 - Strategic Alliances and Fusion Marketing
- DAY 14 - Direct Selling
- DAY 15 - Telephone Selling and Marketing
- DAY 16 - Printed Collateral, Brochures, and Sales Sheets
- DAY 17 - Direct Mail
- DAY 18 - Radio/Television/Cable TV
- DAY 19 - Marketing Hooks
- DAY 20 - Public Relations
- DAY 21 - Marketing Calendar
- DAY 22 - Other Marketing: Coupons, Speaking, and Contests
- DAY 23 - Online Marketing, Part 1
- DAY 24 - Online Marketing, Part 2
- DAY 25 - Trade Shows and Expos
- DAY 26 - Newsletters
- DAY 27 - Marketing Budgets
- DAY 28 - Plan Execution and Implementation
- DAY 29 - Expansion/New Markets/New Income Streams/New Products
- DAY 30 - New Plan—The Next 30 Days and Beyond
- Subscribe to Entrepreneur Magazine
- Copyright Page
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Yes, you can access Guerrilla Marketing in 30 Days Workbook by Jay Levinson in PDF and/or ePUB format, as well as other popular books in Business & Small Business. We have over 1.5 million books available in our catalogue for you to explore.