
- 116 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Valentine’s Day, Mother’s Day, birthdays... with so many occasions appropriate for flowers, a florist shop is an enticing business to start. If you have a love for everything green and a desire to forge your own path, starting a floral business is ideal for you. Perfect your floral-arranging and customer service skills with a traditional florist shop; brighten others’ days with an office plant-care service; or encourage creativity with a pick-your-own-flowers establishment. This guide gives you advice on everything you need to start out right, including: • Selecting the right type of floral business • Finding flower wholesalers and growers • Anticipating demand and stocking the most popular flowers • Caring for your flowers • Stocking profitable sidelines, like greeting cards and balloons • And more! With the essential information inside, you’ll be turning greenery into greenbacks in no time.
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Information
Table of contents
- Title Page
- Preface
- 1 - She Loves Me, She Loves Me Not Is the Floral Business Right for You?
- 2 - A Day in the Life of a Florist
- 3 - The Main Types of Floral Businesses
- 4 - Market Research and Financing
- 5 - The Business Side of Flowers
- 6 - Insurance and Legal Matters
- 7 - Outfitting a Flower Shop
- 8 - Flowers, Flowers, Wherefore Art Thou?
- 9 - Helpful Professional Credentials and Training
- 10 - A Rose by Any Other Name
- 11 - Customer Service
- 12 - A Single Stem to a Whole Garden
- Appendix Florist Business Resources
- Glossary
- Index
- Subscribe to Entrepreneur Magazine
- Copyright Page