Online Education Business

Step-by-Step Startup Guide

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• Publisher: Entrepreneur Press
• Year: 2012
• eBook ISBN: 9781613082157
• Topic: Business
• Subtopic: Entrepreneurship
• Index: Business

Teaching Goes High-TechOnline education is experiencing a huge growth spurt. The number of students taking online classes increased 24 percent in the past year-and this growth is only expected to continue. Don't let this lucrative opportunity pass you by. Take your teaching global by offering courses online.Learn everything you need to know to set up a successful online education business:Find financing, write a business plan, choose a business structure and learn other business basics
Develop exciting courses in the four most popular areas-IT, health care, education and business-as well as niche markets
Promote your business and attract students through online newsletters, search engine optimization and other innovative techniques
Design a user-friendly website and provide high-quality tech support
Train instructors in this new education medium, or teach courses yourself
And more!
Real-life stories from successful entrepreneurs show you exactly what you need to do to set up and run a profitable business. Now's the perfect time to get started with an online education business-and with this book, you're well on your way to success.
The First Three Years
In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.
• Pin point your target market
• Uncover creative financing for startup and growth
• Use online resources to streamline your business plan
• Learn the secrets of successful marketing
• Discover digital and social media tools and how to use them
• Take advantage of hundreds of resources
• Receive vital forms, worksheets and checklistsFrom startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.BONUS: Entrepreneur’s Startup Resource Kit!
Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips!You’ll find the following:The Small Business Legal Toolkit
When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the "how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters
1000+ customizable business letters covering each type of written business communication you’re likely
to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales Letters
The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

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Editor: Marla Markman

Contributing Writers

Jill Amadio, Leanne Anderson, Jane Easter Bahls, Stephen Barlas, Stephanie Barlow, Johanna Billings, Bruce Blechman, J. Tol Broome, Andrew Caffey, Melissa Campanelli, Carolyn Campbell, Melissa Caresosa, Cassandra Cavanah, Janean Chun, James Clark, Bob Coleman, Charlene Davis, Cyrstal Detamore-Rodman, Sandra Eddy, Paul & Sarah Edwards, Clifford Ennico, David Evanson, Barry Farber, Iris Lorenz-Fife, Lorayne Fiorillo, Jerry Fisher, Barbara Frantz, Charles Fuller, Cheryl Goldberg, Kim Gordon, Cynthia Griffin, Mark Henricks, Mike Hogan, Frances Huffman, Christopher Keanelly, Danielle Kennedy, Erika Kotite, Jay Conrad Levinson, David Lindo, Jacquelyn Lynn, Richard Maturi, Robert McGarvey, Sean Melvin, Gwen Moran, Heather Page, James Park, Jennifer Pellet, Chris Pentilla, Marcia Perkins-Reed, Debra Phillips, Karen Roy, Edward Rybka, David E. Rye, Eileen Figure Sandlin, Bev Stehli, Gayle Sato Stodder, Guen Sublette, Joan Szabo, Conrad Theodore, Bob Weinstein, Glen Weisman, Geoff Williams, Linda Wroblewski

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FOREWORD

by Peter Shea

When we first published our Start Your Own Business in 1998, we thought it would make a great reference for people who wanted to be their own boss. We offered advice on what steps to take, and what pitfalls to avoid. The book offers common sense approaches to a wide range of challenges facing the new entrepreneur, drawing solutions from the successes and failures of others.

Start Your Own Business has been a phenomenal success. With more than 400,000 copies in circulation through four editions, it’s the best-selling business startup book of all time. Business is affected by everything from advances in social marketing to the iPhone, from law changes governing entrepreneurs to the impact of Google on building a customer base. These are fascinating, and exciting, times for the independent business owner.

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There’s no doubt that the recent recession has created the most challenging business environment in generations, affecting everyone from the self-employed to General Motors. While most people might see such a sour economy as a mountainous barrier to success, the true entrepreneur sees the opportunities, and navigates the passes through to the other side. Even in economic downturns those with vision, and drive, can thrive.

With that in mind, I welcome you to the fifth edition of Start Your Own Business, updated with insights on the latest trends—including an entirely new chapter on social media and how to make it work for your business. We’re also offering a somewhat longer view of what it takes to succeed. Earlier editions focused on the crucial startup phase. As an entrepreneur myself, I can tell you that starting a business is one thing, and nurturing it to robust health is something else. So we’ve also expanded portions of Start Your Own Business to include advice and guidance on surviving the crucial first three years.

Few people realize that some 600,000 new businesses are born each year, and the vast majority of them succeed. I’ll let you in on a little secret about the winners. They succeed primarily because they prepare. And if Start Your Own Business does nothing else, it will give you the tools to build your own future and success. You can’t just think about that great idea for a business. Once your idea is in place, you need to burrow down into the details of what you need to know and do in order to achieve the entrepreneur’s ultimate goal—financial security while working for yourself.

I’ve had my own successes and failures over the years, and some of the lessons from both types of experiences are in these pages. The staff at Entrepreneur, who also know a thing or two about what it takes to thrive, have added their considerable knowledge, too. Start Your Own Business contains the best of what we all have to offer, in clear and unvarnished language.

All the best in your success.

—Peter Shea, CEO and owner of
Entrepreneur Media, Inc.

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ON YOUR MARK ...

Why did you pick up this book? Perhaps you know you want to be an entrepreneur and take charge of your own life. You’ve already got a great idea for a business you’re sure will be a hit. Or perhaps you think, somewhere in the back of your mind, that maybe you might like to start your own business but you’re not sure what venture to start, what entrepreneurship is really like, and whether it’s for you.

Whichever of these categories you fall into, you’ve come to the right place. In Part 1, “Think,” we’ll show you what it means to be an entrepreneur. Use our personal goals and objectives worksheet to decide if entrepreneurship is right for you. Don’t have a business idea, or not sure if your idea will fly? You’ll learn the secrets to spotting trends before they happen and for coming up with dozens of surefire business ideas. We’ll also discuss various ways of going into business, including part- and full-time entrepreneurship. Finally, we’ll show you the different options for startup, such as starting from scratch, purchasing an existing business, or buying into a franchise or business opportunity system.

Planning is key to every thriving business. In Part 2, “Plan,” you’ll learn just what you need to do to lay the groundwork for success. Find out how to pinpoint your target market, plus dozens of ways to do market research—from hiring experts to money-saving do-it-yourself tips. Since the name you choose can make or break your business, we share plenty of techniques for coming up with the perfect moniker—one that will attract customers to your company in droves. And don’t forget the nuts-and-bolts necessities like choosing a legal structure—corporation, partnership, sole proprietorship and more. You’ll discover all the information you need to guide you through these often confusing steps to startup.

A business plan is your road map to success, guiding the growth of your business at every stage along the way. We’ll show you how to craft a business plan that puts you on the fast track. Finally, find out why you need professional advisors to help you through your startup, and learn how to select an accountant and an attorney who can help you make money—without costing you a bundle.

Speaking of money, every entrepreneur knows that adequate startup capital is essential to success. But just where do you find that crucial cash? In Part 3, “Fund,” we give you the inside scoop on getting the money you need. Discover dozens of sources of capital. We show you secrets to financing your business yourself, how to tap into the most common source of startup financing (family and friends), plus places you may never have thought of to look for money.

Do you stand a chance of getting venture capital or attracting private investors? You’ll find out in this section. And if you’re looking for a loan, look no further for the secrets to finding the right bank. We explain what bankers look for when evaluating a loan application—and how to make sure yours makes the grade. Seeking money from Uncle Sam? You’ll learn all the details about dozens of loan programs from the government, including special assistance for women and minority entrepreneurs. Whatever your needs, you’re sure to find a financing source that’s right for you.

As they say, “there’s no time like the present,” so grab a cup of coffee, get comfortable, and let’s start creating your business!

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part 1

THINK

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chapter 1

INTRODUCTION

With the purchase of this book, you’ve taken your first step on the road to entrepreneurship. It’s not a step to be taken lightly, which is why buying this book may be the smartest thing you’ll ever do for your business.

Start Your Own Business can have a major impact on your life. We meet people all the time who tell us how this book or Entrepreneur magazine changed their lives—and few are sorry they took the leap into business ownership. Whether or not they have succeeded, almost no one regrets the journey.

Start Your Own Business is designed as a road map to help you plan a course for your own journey to business ownership. We’re here to show you the best routes to take, help you avoid the potholes and road closures, and navigate the curves and detours.

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Some will tell you that the journey you’re about to take is a hazardous one—but not with us at your side! Start Your Own ...

Table of contents

• Cover
• Title Page
• Additional titles in Entrepreneur’s Startup Series
• Copyright Page
• Online Education Business: Entrepreneur’s Step by Step Startup Guide
• Start Your Own Business, 5th Edition