eBook - ePub

The Digital Marketing Handbook

Name: The Digital Marketing Handbook
Author: Robert W. Bly

A Step-By-Step Guide to Creating Websites That Sell

Robert W. Bly,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Digital Marketing Handbook

A Step-By-Step Guide to Creating Websites That Sell

Robert W. Bly,

About this book

What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:

Integrate a digital marketing plan with traditional marketing outreach efforts
Maximize open rates, click-through rates, conversions, and sales
Avoid the most common internet marketing mistakes that cause people to fail online
Build a large and responsive opt-in email list
Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
Drive quality leads to your online and offline storefronts
Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads

Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

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Yes, you can access The Digital Marketing Handbook by Robert W. Bly in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.