Shift

Digital Marketing Secrets of Insurance Agents and Financial Advisors

Jeremiah Desmarais

• Publisher: Morgan James Publishing
• Year: 2020
• Print ISBN: 9780996055246
• eBook ISBN: 9781683504429
• Topic: Business
• Subtopic: Insurance
• Index: Business

Insurance agents and financial advisors are being taught outdated marketing and sales strategies to grow their businesses. Cold calling, seminars, online leads, networking groups and display ads are showing less returns.

At the same time, according to Google, every 5 seconds someone is searching for a financial or insurance product to meet their needs, yet most agents are unaware of how to reach this growing market.

Shift is a compilation of exclusive, rarely-before-seen techniques, strategies and best practices used right now to increase sales exponentially using digital marketing. These are not taught in magazines, books or courses today simply because most people won't share them. Jeremiah has used these concepts to train over 100,000 agents in over 51 countries including the US, Canada, Japan, Switzerland, the Caribbean and South Africa.

Using his years of success stories and behind-the-scenes access to the frontlines of what's working now, Jeremiah has been part of teams that have generated over two million leads in the insurance space, leading to over $300,000,000 in commissions paid out. He has documented the most inspiring, entertaining and duplicatable techniques his teams and front line advisors are using TODAY to SHIFT industry thinking to solve these problems.

Table of contents

• Cover
• Title
• Copyright
• Table of Contents
• Foreword
• Introduction: Get Ready for the SHIFT
• Chapter 1: A Crash Course on Building Engagement with Digital Marketing
• Chapter 2: The Nine-word Email That Generated 324 Leads and $8,000 in Commissions in under Twenty-four Hours
• Chapter 3: The Best, Most Cost-Effective Ways to Give Your Brand a Makeover—and Why It Matters
• Chapter 4: The Surprising Automated Trust-Building System—Using Photos
• Chapter 5: One Simple Trick for Writing Great Emails
• Chapter 6: The Cold Email Marketing Template That Generated $350,000 in Commissions in 90 Days
• Chapter 7: Smarter Marketing With Lifetime Customer Value Formula
• Chapter 8: Selling While You Sleep with Simple Online Systems and Tools
• Chapter 9: The Sneaky, 47-Dollar, White-hat Google Ranking Solution System
• Chapter 10: The $2 Water Bottle Trick to Get Life Insurance Leads
• Chapter 11: Treat Your Clients to a Movie Night
• Chapter 12: How to Crowd-source Your Advantage Using Associations
• Chapter 13: Leads Today: Trends, Strategies, and Tips for Success
• Chapter 14: The SHIFT of Online “Lead Generation” Companies
• Chapter 15: How to Get 82% of Business Owners Say “Yes” To Meet With You Using A Game Changing App
• Chapter 16: Boosting Closing Ratios 30%-50% Using Short Term Medical Engines
• Chapter 17: The Simple Headshot Tweak That Instantly Makes You a Celebrity Agent
• Chapter 18: How to Leverage, Monetize and Automate Referrals in Less Than 10 Minutes a Day
• Chapter 19: Incredible Introductions: Using Education and Content to Approach Prospects as a ‘Business Growth Expert”
• Chapter 20: Incredible Introductions Part 2: ‘Would You Like to Be on My Radio Show?’
• Chapter 21: How to Get Stellar Leads from Your Own Radio Show
• Chapter 22: How Social Networks Are Adding New Alternatives to Direct Marketing
• Chapter 23: LinkedIn: You’re Doing It Wrong (And How to Fix That)
• Chapter 24: How to Target Tribes of Prospects Using Simple Strategies
• Chapter 25: How to Build a Seven-Figure Virtual Agency with Pay-Per-Click Campaigns
• Chapter 26: How to Nurture Prospects Automatically with a High-Converting Email Strategy
• Chapter 27: How an Old-School, Direct-response Marketing Strategy Can Unearth a Gold Mine of Prospects
• Chapter 28: How One Agent Wrote $1.5 Million in Premium by Teaching Free Social Media Classes
• Chapter 29: How to Generate $37,000-worth of FREE Traffic in Under Six Months with This No Cost YouTube Hack
• Chapter 30: How to Create Million-dollar Production Webinars
• Chapter 31: The 7-Figure Client Qualification Webinar Strategy
• Chapter 32: How to Launch 3D Direct-mail Pieces That Command Attention
• Chapter 33: The Secret Behind The Most Innovative Direct Mail Campaigns In the Industry
• Chapter 34: The Surprising Way to Grab the Most Market Share for the Least Amount of Money
• Chapter 35: Creating a Killer Facebook Ad Campaign, 101
• Chapter 36: How to Fill a Social Security Seminar for Just $20.19 per Person
• Chapter 37: “Angry Birds” Marketing: How Embedded Content Discovery Can Gain You Millions More Impressions a Month
• Chapter 38: Write a Book And Profit: Four Ways to Become a Published Author and Instantly Boost Your Cred
• Chapter 39: How to Grow Your Lead Database by 1500 Percent with the Value-Added Approach
• Chapter 40: Top-Secret Website Tricks for Increasing Lead Conversions—and Productivity
• Chapter 41: The Simple Yet Revealing Worksheet That Will Totally Transform the Way You Do Marketing
• Chapter 42: Reach More Business-to-Business Customers With White Papers
• Conclusion
• Acknowledgements
• SAMPLE BONUS CHAPTER FROM SHIFT 2: The Brilliant $3,000 Door-Opening Sales Strategy and Closer That One of My Students Taught Me
• My Ultra Special Gift for Online Reviewers
• About the Author