The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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Yes, you can access Public Relations and Communication Management in Europe by Betteke van Ruler, Dejan Vercic, Betteke van Ruler,Dejan Vercic in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Year

Print ISBN

eBook ISBN

Edition

Topic

Languages & Linguistics

Subtopic

Communication Studies

Index

Languages & Linguistics

Acknowledgements
Foreword
Chapter 1. Overview of public relations and communication management in Europe
Chapter 2. Austria
Chapter 3. Belgium
Intermezzo: A constructivistic approach to public relations
Chapter 4. Bosnia-Herzegovina
Chapter 5. Bulgaria
Chapter 6. Croatia
Chapter 7. Estonia
Chapter 8. Finland
Intermezzo: The reflective paradigm of public relations
Chapter 9. France
Chapter 10. Germany
Chapter 11. Greece
Chapter 12. Hungary
Chapter 13. Ireland
Intermezzo: The transitional approach to public relations
Chapter 14. Italy
Chapter 15. Malta
Chapter 16. The Netherlands
Chapter 17. Norway
Chapter 18. Poland
Intermezzo: Public sphere as central concept of public relations
Chapter 19. Portugal
Chapter 20. Russia
Chapter 21. Serbia and Montenegro
Chapter 22. Slovakia
Chapter 23. Slovenia
Intermezzo: Civil society and public relations
Chapter 24. Spain
Chapter 25. Sweden
Chapter 26. Switzerland
Chapter 27. Turkey
Intermezzo: Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations
Chapter 28. United Kingdom
Chapter 29. New perspectives of public relations in Europe
Authors

About this book

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Table of contents