Library Management and Marketing in a Multicultural World

Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

James L. Mullins

• Publisher: De Gruyter Saur
• Year: 2008
• Print ISBN:
  9783598220326
• eBook ISBN:
  9783598440267
• Topic: Languages & Linguistics
• Subtopic: Library & Information Science
• Index: Languages & Linguistics

Die Beiträge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai stattfand.

Der Band spricht einige der weltweit neuesten Entwicklungen im Bibliotheksmarketing und Bibliotheksmanagement an, die die Befriedigung lokaler Bedürfnisse in einer globalen Informationsgesellschaft als Herausforderung begreifen. Die Autoren nutzten unterschiedliche Herangehensweisen, um sowohl Trends, Chancen und Bedürfnisse zu identifizieren als auch die Effektivität und die Situation in Ländern wie Australien, Belgien, China, Dänemark, Griechenland, Indien, Pakistan, Spanien, den Vereinigten Staaten von Amerika und in anderen Teilen der Welt einzuschätzen.

Einige Autoren beschreiben erfolgreiche Programme, die entworfen wurden, um Bibliotheken innerhalb einer Gesellschaftsgruppe, einer Nation oder einer akademischen Gemeinschaft zu fördern. Andere berichten über Trends und Veränderungen, die innerhalb der Nutzergemeinschaft stattfinden, und präsentieren Fallbeispiele von Reaktionen der Bibliotheken, diesen Herausforderungen und Chancen durch gezieltes Marketing und Management zu begegnen.

Table of contents

• Frontmatter
• Contents
• Preface
• Library Management and Marketing in a Multicultural World-Program
• Welcoming Address
• Think Globally, Act Locally—Manage Multiculturally
• Glimpses of the “Marketing Library and Information Services”
• The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars
• The Marketing of Library Services to the Marginalized
• Marketing Academic Library Resources and Information Services to International Students
• Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries’ Services to Offshore Students
• Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students
• Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study
• Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion
• The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China
• How to Promote Library Services: Academic Libraries in India
• Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD
• From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China
• Globalization and Library Management: Practical Ideas for Effective Strategic Methods
• Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona
• Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior
• The Public Library: Environment for the Formulation of Risk Indicators in the Information Society
• With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries
• Beyond Promotion—The Destination Library: The National Library of Singapore Case Story
• Librarians’ Professional Values and Perspectives in the Era of the Digital Library
• Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark
• The Impact of Globalization on Library Management and Marketing
• Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ)
• The Library and Cultural Patterns in Lending Statistics
• Using the Feedback Loop to Create a Marketing Campaign
• Performance Measurement of Metadata Management
• The Knowledge Society of Digital Librarians’ Blogging Information Management