Library Management and Marketing in a Multicultural World
eBook - PDF

Library Management and Marketing in a Multicultural World

Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

  1. 382 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Library Management and Marketing in a Multicultural World

Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

About this book

Die BeitrÀge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai stattfand.

Der Band spricht einige der weltweit neuesten Entwicklungen im Bibliotheksmarketing und Bibliotheksmanagement an, die die Befriedigung lokaler BedĂŒrfnisse in einer globalen Informationsgesellschaft als Herausforderung begreifen. Die Autoren nutzten unterschiedliche Herangehensweisen, um sowohl Trends, Chancen und BedĂŒrfnisse zu identifizieren als auch die EffektivitĂ€t und die Situation in LĂ€ndern wie Australien, Belgien, China, DĂ€nemark, Griechenland, Indien, Pakistan, Spanien, den Vereinigten Staaten von Amerika und in anderen Teilen der Welt einzuschĂ€tzen.

Einige Autoren beschreiben erfolgreiche Programme, die entworfen wurden, um Bibliotheken innerhalb einer Gesellschaftsgruppe, einer Nation oder einer akademischen Gemeinschaft zu fördern. Andere berichten ĂŒber Trends und VerĂ€nderungen, die innerhalb der Nutzergemeinschaft stattfinden, und prĂ€sentieren Fallbeispiele von Reaktionen der Bibliotheken, diesen Herausforderungen und Chancen durch gezieltes Marketing und Management zu begegnen.

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Yes, you can access Library Management and Marketing in a Multicultural World by James L. Mullins in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Library & Information Science. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Frontmatter
  2. Contents
  3. Preface
  4. Library Management and Marketing in a Multicultural World-Program
  5. Welcoming Address
  6. Think Globally, Act Locally—Manage Multiculturally
  7. Glimpses of the “Marketing Library and Information Services”
  8. The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars
  9. The Marketing of Library Services to the Marginalized
  10. Marketing Academic Library Resources and Information Services to International Students
  11. Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries’ Services to Offshore Students
  12. Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students
  13. Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study
  14. Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion
  15. The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China
  16. How to Promote Library Services: Academic Libraries in India
  17. Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD
  18. From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China
  19. Globalization and Library Management: Practical Ideas for Effective Strategic Methods
  20. Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona
  21. Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior
  22. The Public Library: Environment for the Formulation of Risk Indicators in the Information Society
  23. With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries
  24. Beyond Promotion—The Destination Library: The National Library of Singapore Case Story
  25. Librarians’ Professional Values and Perspectives in the Era of the Digital Library
  26. Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark
  27. The Impact of Globalization on Library Management and Marketing
  28. Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ)
  29. The Library and Cultural Patterns in Lending Statistics
  30. Using the Feedback Loop to Create a Marketing Campaign
  31. Performance Measurement of Metadata Management
  32. The Knowledge Society of Digital Librarians’ Blogging Information Management