The Rhetoric of Moral Protest

Public Campaigns, Celebrity Endorsement and Political Mobilization

Christian Lahusen

• Publisher: De Gruyter
• Year: 2013
• Print ISBN: 9783110150933
• eBook ISBN: 9783110813258
• Edition: 1
• Topic: Social Sciences
• Subtopic: American Government
• Index: Social Sciences

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Table of contents

• Introduction
• Part I. Towards a theory of political mobilization
• 1. Social movement research: debates and agendas
• 1.1 Social movements in debate: between movement industries and systems of action
• 1.2 The micro-macro debate: between entrepreneurial activism and systemic conflicts
• 1.3 The rationale of mobilization
• 1.4 The patterns and processes of mobilization
• 2. Public campaigning: the praxis of organized mobilization
• 2.1 Public communication campaign research
• 2.2 Coordinating action across and within time
• 2.3 Political communication campaigns in narrative perspective
• 2.4 Political campaigns in ritual perspective
• 2.5 The rhetoric of organized political protest
• 3. The praxis of mobilization in context: bringing society back in
• 3.1 Organizations and institutional sectors: the molding of collective action
• 3.2 Strategie action: protest capital and social structure
• 4. Conclusions: putting the pieces together
• Part II. Investing in popular music: the opportunities for campaigning
• 1. The field of popular music
• 1.1 Popular culture as contested terrain
• 1.2 The audience of Western popular music: a tentative approach
• 1.3 The entertainment business and mass media
• 1.4 An approximation to the discourse of popular music
• 2. A presentation of cases: the making of the campaign shows and albums
• 2.1 The choice of cases: the criteria for selection
• 2.2 The Sun City album (fall 1985): the Artists United Against Apartheid and the Africa Fund
• 2.3 The Breakthrough and the Rainbow Warriors albums (autumn 1988/summer 1989): Greenpeace International
• 2.4 The Nelson Mandela 70th Birthday Tribute (11 June 1988): the British Anti-Apartheid Movement
• 2.5 The Human Rights Now! world tour (2 September to 16 October 1988): Amnesty International
• 3. The production of campaigns
• 3.1 The investment of protest capital
• 3.2 The organization of ‘joint ventures’: the creation of an operational ground
• 3.3 The formulation of a joint campaign message: the development of a communicative ground
• 4. Conclusions: bridging institutional fields
• Part III. Designing and composing protest simulacra: the campaign events and artifacts
• 1. Methodology: qualitative data and interpretive analysis
• 1.1 Research materials: texts, songs and visuals
• 1.2 Research methods: the interpretive analysis of texts, songs and visuals
• 2. The oratory of ‘political music’: towards an interpretation of songs, albums and concerts
• 2.1 Popular songs as political narrations: the case studies
• 2.2 Campaign albums and concerts: the narrative amalgamation of songs and stars
• 3. The iconography of political protest: analyzing printed campaign materials
• 3.1 Modelling words in signets and logos
• 3.2 The visuals of confinement and liberation
• 3.3 ‘Black and White Unite’: the programmatic use of contrasts
• 3.4 Greenpeace’s adventurous fighters: the signs of commitment
• 4. Conclusions: inter-semiotic redundancy and the identity of public campaigns
• Part IV. Understanding and explaining mobilization: campaign strategies and organized collective action
• 1. Protest simulacra: models of collective action
• 1.1 Protest simulacra and the hyper-reality of political protest
• 1.2 Organized collective actions: encoded and enacted narrative models
• 2. Campaign frameworks: sustaining the momentum
• 2.1 Settling campaign messages: the narrative campaign frameworks and the mass media
• 2.2 The mapping of collective action: striking the right chord
• 3. Building a solid ground of public support: mobilizing individual support
• 3.1 Mobilization and the construction of shared identities
• 3.2 Mobilization and the construction of action repertoires
• 4. Constructing and mobilizing constituency: organizational strategies
• 4.1 Creating a momentum of concem and commitment: an example of public events
• 4.2 Dramaturgical packaging: membership Segmentation and organizational differentiation
• 4.3 Collective identity formation: collective leaming and organizational platforms
• 4.4 Sustaining the momentum of public commitment: struggling with social structure
• 5. Conclusions: synergy and diagesis, or the synchrony and diachrony of political mobilization
• Part V. The globalization of collective action: international campaigns in context
• 1. The globalization of issues and arenas
• 1.1 Global risks and grievances
• 1.2 The international information order
• 1.3 The structure of international govemance
• 2. The organization of international collective action
• 2.1 National movement organizations and international Cooperation
• 2.2 International movement organizations and global campaigns
• 3. International campaigning: globalism or cross-national patchwork?
• 3.1 International campaigns: mobilizing between countries
• 3.2 Transnational activism: mobilizing across countries
• 4. Conclusions: the vertical integration of campaigning
• Epilogue
• Music scores
• References