- 204 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
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Yes, you can access Persuasive Signs by Ron Beasley,Marcel Danesi in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Preface
- Chapter I Advertising as social discourse
- 1. Introductory remarks
- 1.1 A schematic history of advertising
- 1.2 The semiotic approach to advertising
- 1.3 The role of semiotics in the advertising debate
- 1.4 Elements of semiotic analysis
- Chapter II Creating recognizability for the product
- 2. Introductory remarks
- 2.1 Creating a signification system
- 2.2 Creating textuality
- 2.3 Using multiple media
- 2.4 Ad campaigns
- Chapter III Creating textuality
- 3. Introductory remarks
- 3.1 Textuality
- 3.2 Connotation
- 3.3 Verbal techniques
- 3.4 Nonverbal techniques
- Chapter IV Advertising and culture
- 4. Introductory remarks
- 4.1 Market testing the product's signification system
- 4.2 Advertising culture
- 4.3 The semiotic purview
- Appendix: Exercises for classroom or personal study use
- Glossary of technical terms
- Works cited and general bibliography
- Index