The Semiotics of Consumption
eBook - PDF

The Semiotics of Consumption

Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

  1. 377 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The Semiotics of Consumption

Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art

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Yes, you can access The Semiotics of Consumption by Morris B. Holbrook,Elizabeth C. Hirschman in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Acknowledgments
  2. Chapter I The role of semiotics in research on consumer esthetics
  3. 1. Introduction
  4. 2. Some background on the study of signs
  5. 2.1. Overview
  6. 2.2. Neopositivistic semiotics
  7. 2.3. Interpretive semiology
  8. 2.4. Summary
  9. 3. The study of signs in consumer esthetics
  10. 3.1. Beginnings
  11. 3.2. The link to consumer esthetics
  12. 3.3. Preview
  13. 3.4. Problems and prospects in neopositivistic semiotic studies of consumer esthetics
  14. 3.5. Problems and prospects in the interpretive semiology of consumer esthetics
  15. 4. Criticisms and defenses of interpretive semiology
  16. 4.1. The critique and defense concerning the scientific status of interpretive semiology
  17. 4.2. The critique and defense concerning the appeal to managerial relevance
  18. 5. Preview
  19. Chapter II Semiotics and popular culture
  20. 1. Introduction
  21. 2. The ideology of consumption
  22. 2.1. Preview
  23. 2.2 “Dallas” and “Dynasty”
  24. 2.3. Sacredness and secularity in motion pictures
  25. 3. Motion picture mythology
  26. 3.1. Introduction
  27. 3.2. What is a myth?
  28. 3.3. Analyzing myths
  29. 3.4. Classifying archetypes
  30. 3.5. The structure of myths
  31. 3.6. Motion pictures as myths
  32. 3.7. Discussion
  33. Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption
  34. 1. Introduction
  35. 2. Romanticism
  36. 2.1. The romantic ethos
  37. 2.2. The Wordsworthian vision
  38. 2.3. The quest
  39. 2.4. A universal impulse
  40. 2.5. Preview
  41. 3. The joys and sorrows of consumption
  42. 3.1. Odysseus comes home
  43. 3.2. Aeneas and the tragic Queen Dido: From romanticism to sentimentality
  44. 3.3. The age of sentiment
  45. 3.4. From Marlowe to Goethe: Faust gets saved
  46. 3.5. Bloom as Ulysses: Odysseus returns
  47. 4. Epilogue
  48. Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art
  49. 1. Introduction
  50. 2. Prospects and problems, dangers and difficulties
  51. 3. Seven routes to interpretation
  52. 4. Conclusion
  53. Appendices
  54. 1. Appendix 1: Women of Manhattan
  55. 2. Appendix 2: Beverly Hills cop
  56. 3. Appendix 3: Tin men and the marketing concept
  57. 4. Appendix 4: Gremlins as metaphors for materialism
  58. 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson)
  59. 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol
  60. 6. Appendix 6: Automotive signs in Two for the road
  61. 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson)
  62. References
  63. Index