Marketing and Semiotics
eBook - PDF

Marketing and Semiotics

New Directions in the Study of Signs for Sale

  1. 568 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing and Semiotics

New Directions in the Study of Signs for Sale

About this book

No detailed description available for "Marketing and Semiotics".

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Yes, you can access Marketing and Semiotics by Jean Umiker-Sebeok in PDF and/or ePUB format, as well as other popular books in Langues et linguistique & Linguistique. We have over one million books available in our catalogue for you to explore.

Information

Publisher
De Gruyter Mouton
Year
2012
Print ISBN
9783110111484
eBook ISBN
9783110853254
Edition
1
Topic
Langues et linguistique
Subtopic
Linguistique

Table of contents

  1. Marketing and Semiotics: Defining the Scope of Their Partnership
  2. Semiotics of Person and Nation Marketing
  3. Semiotician Ordinaire
  4. Messages in the Marketplace
  5. From Money to Dream: A Return Ticket
  6. A Semiotic Approach to Product Conceptualization and Design
  7. Semiotic Marketing and Product Conceptualization
  8. A Semiotic Approach to the Design Process
  9. Consumer Esthetics
  10. The Study of Signs in Consumer Esthetics: An Egocentric Review
  11. SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation
  12. Signs of Consumer Identity
  13. Identity and the Relevance of Market, Personal, and Community Objects
  14. Writing with Flesh: A Semiotic Interpretation of Research. Findings on Body Image Attitudes and Behaviors in the U. S.
  15. Symbolic Consumption
  16. The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption
  17. Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions
  18. Modern Hex Signs and Symbols of Security
  19. Decoding Advertisements
  20. Toward a Semiotic of Advertising Story Grammars
  21. Advertising: The Frame Message
  22. Rhetorical Figures in the Advertising Image
  23. The Structure is the Message—The Case of Advertising
  24. Movies, Television, and Live Performance
  25. Movies as Myths: An Interpretation of Motion Picture Mythology
  26. The Semiotics of Possessions and Commercial Communication
  27. The Marketing of Performance
  28. Corporate Imagery and Communication
  29. Mythology in Organizations and Marketing
  30. Theater in Japanese- American Negotiations
  31. The Cultural Context of Advertising
  32. Advertising as a Cultural System
  33. The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man
  34. Homo Coca-Colens: From Marketing to Semiotics and Politics
  35. The Semiotic Diagnosis of Marketing Culture
  36. Advertising & Gender
  37. ‘Sex Seils’: Comment on Gender Images and Myth in Advertising
  38. Advertising Manipulates Women’s Lib
  39. Contributors
  40. Index